With the last year largely focused on positive change for Motovicity, this meant adding some new names and faces to shake things up and bring new life to its legacy. Included in the welcomed additions to their team is Marketing Manager, Curtis Schabath.
“As an auto enthusiast, I already had an understanding of the customer culture and brands Motovicity proudly centers themselves around. This is what first peaked my interest about joining the team,” stated Schabath. “What really did it for me was how much thought, time and heart they were already putting into growing and changing the marketing department and company, inside and out. I’ve come to realize quickly that Motovicity is much more than a just a wholesale distributor, but a company engrained in the industry they serve, and a family.”
With over a decade in marketing, a majority of that being in the automotive (GM and VW) and agency realms (numerous Detroit ecommerce startups), Curtis specializes in digital strategy, experiential promotions and content creation. He combines his experience with a tenured education from Walsh College of Accountancy and Business Administration, earning a Bachelor of Business Administration, Master of Business Administration, and Master of Science in Marketing.
Motovicity and their new marketing manager are putting an emphasis on progress for the company, their customers, partners, manufacturers and the industry. Together they plan on utilizing targeted campaigns, appealing advertising, helpful tools, Motovicity produced events, continually evolving their industry-leading website, and becoming more of an overall presence in their fields just to name a few strategies. Keep an eye out for the innovative developments they’ll be creating for years to come and stay tuned for more news on where Motovicity is headed.