COMP also announce dthat effective immediately Brad Loden has joined the organization in the role of outside sales representative. Loden will put his 26 years of industry experience to work as a territory sales and race support representative, along with providing valuable product development insight from the field to the newly formed CPG Product Development Group.

“Brad brings extensive industry experience and great engine builder relationships into the mix,” Douglas says. “As a former engine builder and hands-on motorsports enthusiast, he has a unique understanding of the marketplace, and he fits perfectly with our renewed focus on providing exceptional service and technical support to engine builders.”

A long-time racer, Loden has worked for prominent performance automotive manufacturers in the past. Most recently, he was in sales with CV Products and Roush Yates Racing Engines. Loden brings with him a highly technical product development acumen with expertise in valve train components and engine building, making him an ideal fit to support the innovative brands of the COMP Performance Group.

“I’m very excited to represent the COMP Performance Group products and use my experience and relationships to make sure we are delivering for our engine builders,” says Loden. “As an engine builder myself, I know what these guys are looking for in a manufacturing partner, and I know that in this role I have the resources and management support to help them achieve their goals. It’s an exciting time to be a part of this industry and especially this company.”