SV America Holdings, known throughout the industry as CV Products, announced it is changing the company name to Xceldyne Group, LLC effective immediately.

Xceldyne, which is said to stand for “accelerated dynamics,” is a product attribute that is said to reflect the company’s recently announced strategic shift to focus company resources on dynamic precision design and manufacturing.

Four proprietary brands will align under Xceldyne Group, LLC: Xceldyne, CV Racing Products, Cycra and Advanced Material Coatings (AMC).

“This is an exciting time for our organization and our employees,” President and CEO of Xceldyne Group, LLC Steve Lineberger said. “We looked very closely at the marketplace and made a strategic decision to concentrate our team’s efforts on what we do best—manufacturing the most technologically advanced precision parts in the industry. This refined approach will allow us to spend more time developing innovative products and value-added services to satisfy our customers’ growth objectives and achieve high levels of success.”

Xceldyne is an advanced manufacturing and design facility that utilizes CNC and other highly specialized equipment to produce high-performance components for the motorsports and other segments including aerospace and general commercial markets. The facility is AS9100 certified.

CV Racing Products has been one of the leaders in race engine components for over 30 years. The company recently announced a narrowed distribution of race parts to complement their lines of engine components for all levels of racing.