Wiseco Agrees to Multi-Year Presenting Rights at Haltech World Cup Finals - Engine Builder Magazine

Wiseco Agrees to Multi-Year Presenting Rights at Haltech World Cup Finals

Wiseco Performance Products has completed a multi-year agreement with Miller Brothers Productions and will showcase its extensive automotive product line at the Haltech World Cup Finals at Maryland International Raceway.

Wiseco Performance Products, a manufacturer of high performance, forged and billet pistons for the automotive performance, powersports, snowmobile, personal watercraft and outboard marine markets, has completed a multi-year agreement with Miller Brothers Productions and will showcase its extensive automotive product line at the Haltech World Cup Finals at Maryland International Raceway.

Beginning in 2019, the event, which takes place in the shadow of the nation’s capital in Mechanicsville, Md., will officially be known as the Haltech World Cup Finals Presented by Wiseco.

The five-day, drag racing showcase features import versus domestic drag racing, a custom car show and manufacturer’s midway. This year’s World Cup Finals is expected to draw close to 400 domestic and international heads-up racers who will compete for over $110,000 in 10 separate classes of competition.

Wiseco representatives will be on site to offer technical expertise while supporting racers and discussing products with fans and competitors, alike.

“Drag racing is a core focus for Wiseco and being able to support our domestic and sport compact racers in one place was a natural fit for us,” explained Mark Gearhart, director of content for Wiseco Performance Parts. “The Haltech World Cup Finals brings together a huge number of both domestic and import racers, so this is a great opportunity to showcase Wiseco in front of a core group of customers and make new friends. Jason Miller and his team put on a great event, so we’re excited to integrate Wiseco into the World Cup Finals.”

The racing promises door-to-door action from practically every class of drag racing and will feature the top cars from nearly every sanctioning body in the country. The pit area provides the backdrop for a custom car show with trophies and cash prizes awarded where beautiful cruisers, classics, hot rods, tuners, low riders, and exotics will all be on display.

“Wiseco Pistons has stepped up their level of support at WCF in a huge way by signing a new contract starting in 2019 as our new presenting sponsor,” said the Miller Brothers. “Next year the event will be named the Haltech World Cup Finals presented by Wiseco. The truth is, I grew up racing dirt bikes and Wiseco pistons were in every one of my bikes. Now, I choose Wiseco pistons for my eight-second Shelby. Having a great company like Wiseco join Haltech along with all of our other great sponsors at WCF is a surreal moment for me. My brother and I and the rest of the Miller Brothers Productions team look forward to having a long relationship with Wiseco at WCF.”

Tickets for the 2018 Haltech World Cup Finals will be available at the gate and online, beginning September 10, at importvsdomestic.com. The event will also be live streamed in HD at Speedvideo.com.

You May Also Like

QualCast to Add Seattle Location

QualCast will now have a location in Sumner, WA. The facility is 6,000 square feet and will better serve the company’s Northwest customers.

QualCast, a valvetrain components and cylinder head company, has recently announced it will be adding Melling's Seattle location in Sumner, WA to bolster its selling capabilities. QualCast has served the aftermarket industry for over 25 years with a full line of stock and performance valvetrain components and cylinder heads, and was acquired by Melling earlier in 2024.

UEM Celebrates more than a Century of Piston Manufacturing

United Engine and Machine is celebrating over a century of piston manufacturing with a history of innovation, quality and family values.

Kingdon Drags Joins IHRA

This adds recognition to Kingdon Drags, and the track is proud to fly the IHRA colors.

Mahle Appoints Brent Fletcher Head of North America Aftermarket Regional Sales

Fletcher and his team focus on dialog with customers to position Mahle as a strong partner in aftermarket business.

NASCAR to Launch In-Season Tournament in 2025

The top 32 drivers based on the seeding events will become eligible for the in-season tournament competition.

Other Posts

Ned Walliser Elected WPI Board President

Walliser was elected to a three-year term during the company’s annual shareholders meeting last month.

SCCA Event Schedule Now Available

The Sports Car Club of America National Championship Runoffs are returning to Road America in Elkhart Lake, WI for 2024 and 2025.

Lauri Eberhart Named CEO at Friends of Laguna Seca

Eberhart joins FLS as the group begins assessments of the facility ahead of numerous necessary improvements.

Full Pull’s 2024 Streaming Schedule

The 16-week, 32-session streaming schedule will include commentary, behind-the-scenes content, interviews with class winners, track-side insight, and analysis.