The official press conference schedule has been released for the 2018 SEMA Show, taking place Tuesday–Friday, October 30–November 2, in Las Vegas.

Official 2018 SEMA Show Press Conference Schedule

Monday, October 29, 2018

• 12:00 p.m.–2:00 p.m.—SEMA: Media Preview Exclusive, Presented by the Light Truck Accessory Alliance (LTAA)
  (Media Center, Rm. S229)
• 1:00 p.m.–1:20 p.m.—SEMA: Light Truck Accessory Alliance (LTAA), Truck and Offroad Market Updates (Media Center, Rm. 
  S229)
• 1:30 p.m.–1:50 p.m.—Texas Auto Media Association: Auto Judge Awards Presentation (Media Center, Rm. S229)
• 5:00 p.m.–7:00 p.m.—SEMA: Vehicle Reveal, Featuring the SEMA Award Press Conference (Outside the Grand Lobby Entrance)

Tuesday, October 30, 2018

• 7:30 a.m.–8:45 a.m.—SEMA: New Products Breakfast; breakfast will be served (Paradise Event Center, located in the Westgate Hotel)
• 9:00 a.m.–9:20 a.m.—KIA Motors America Inc., Kia Motors America (Booth #10809)
• 9:30 a.m.–9:50 a.m.—SHELL, Flat Twelve Gallery and SEMA “V06” Debut (Booth #60005, Silver Lot)
• 10:00 a.m.–10:20 a.m.—Toyota Motor North America, Toyota Press Conference (Booth #24800)
• 10:30 a.m.–10:50 a.m.—Ford Motor Co., Ford SEMA 2018 Press Conference (Booth #22200)
• 11:00 a.m.–11:20 a.m.—Magnaflow, Unveil of the Superformance GT40 Le Mans Tribute (Booth #23543)
• 11:30 a.m.–11:50 a.m.—Ringbrothers, Ringbrothers Unveil ’72 K5 Blazer (Booth #23283)
• 12:00 p.m.–12:20 p.m.—SEMA: Battle of the Builders, Top 40 Finalists (Grand Lobby, SEMA Central)
• 12:30 p.m.–1:20 p.m.—SHELL, ’68 Bullitt Mustang SEMA Debut; Lunch will be served (Booth #60005, Silver Lot)
• 1:30 p.m.–1:50 p.m.—American Honda Motor Co. Inc., American Honda Motor Company (Booth #24887)
• 2:00 p.m.–2:20 p.m.—Automotive Racing Products Inc, TUX Street Machine of the Year 2018 (Booth #22613)
• 2:30 p.m.–2:50 p.m.—Flowmaster, Hurst, B&M, Unveiling of Booth Show Cars (Booth #22351)
• 3:00 p.m.–3:20 p.m.—Sherwin-Williams Automotive Finishes, Sherwin-Williams—More than just a great finish! (Booth #11339)
• 3:30 p.m.–3:50 p.m.—Lund International, Lund International to Debut Ford Concept Vehicle by Dicus Designs (Booth #31017)
• 4:00 p.m.–4:20 p.m.—Polaris Slingshot, Slingshot Joyride Experience (Booth #80050, Westgate Lot)
• 4:26 p.m.–4:50 p.m.—FCA US/Mopar, FCA US: MOPAR Media Briefing (Booth #43141)
• 5:00 p.m.–6:00 p.m.—SHELL, SHELL and Motorsports Alliances: The Business Behind the Sport; cocktails will be served (Booth #60005, Silver Lot)

Wednesday, October 31, 2018

• 8:30 a.m.–9:20 a.m.—SHELL, SHELL Rotella Unveils its Latest Product Innovation…for Gas-Powered Trucks; breakfast will be served(Booth #60005, Silver Lot)
• 9:30 a.m.–9:50 a.m.—Coker Tire, Coker Tire Does It Again! Revolutionary Radials! (Booth #22775)
• 10:00 a.m.–10:20 a.m.—National Street Rod Association, NSRA 50th Street Rod Nationals Giveaway Cars (Booth #22575)
• 10:30 a.m.–10:50 a.m.—Formula Drift Holdings LLC, What’s in Store for the 2019 Championship (Media Center, Rm. S229)
• 11:10 a.m.–11:20 a.m.—Tire Industry Association (TIA), TIA’s 2019 Outlook and Updates—Certified Training and Government Affairs (Booth #40066)
• 11:30 a.m.–11:50 a.m.—APR, Unveiling of Booth Show Cars (Booth #22351)
• 12:00 p.m.–12:50 p.m.—SHELL, My Car Is Like Your Car SEMA Debut; lunch will be served (Booth #60005, Silver Lot)
• 1:00 p.m.–1:20 p.m.—SEMA: Battle of the Builders, Top 12 Finalists (Grand Lobby, SEMA Central)
• 1:30 p.m.–1:50 p.m.—Brembo North America Inc, Brembo Caliper Reveal (Booth #23261)
• 2:00 p.m.–2:20 p.m.—Goodguys Enterprises Inc., Goodguys Gold Awards Presentation (Booth #22975)
• 2:30 p.m.–2:50 p.m.—Castel Technologies, Castel Technologies for ENICAR Connected (Media Center, Rm. S229)
• 3:00 p.m.–3:20 p.m.—NGK Spark Plugs, NGK is Launching New High-Ignitability Spark Plugs (Media Center, Rm. S229)
• 3:30 p.m.–3:50 p.m.—AkzoNobel, AkzoNobel’s 10-Year Partnership with McLaren (Booth #25163)
• 4:00 p.m.–4:20 p.m.—Mothers Polishes-Waxes-Cleaners, 2018 Mothers Shine Award (Booth #22957)
• 4:30 p.m.–4:50 p.m.—SHELL, Shell and NS2 SERVES NEXT Jeep Project (Booth #60005, Silver Lot)

Thursday, November 1, 2018

• 8:30 a.m.–9:20 a.m.—TRI-ACE Tires, TRI-ACE Tires “Winning” Rubber Wars; breakfast will be served (Media Center, Rm. S229)
• 9:30 a.m.–9:50 a.m.—ASA Automotive Systems, ASA Automotive Systems and Fog Software Group Continue their Expansion in the Automotive Vertical (Booth #41043)
• 10:00 a.m.–10:20 a.m.—Arcimoto Inc., Future of Transportation: Making Electric Affordable + Fun (Booth #38026)
• 10:30 a.m.–10:50 a.m.—J.W. Speaker Corp., New Revolutionary Technology for Off-Road (Booth #34229)
• 11:30 a.m.–11:50 a.m.—Rust-Oleum Corp., New Innovations Debut: Factor 4 Wax & Turbo Spray System (Booth #13073)
• 12:00 p.m.–12:50 p.m.—Turtle Wax Inc., Marvel Mystery Oil; lunch will be served (Media Center, Rm. S229)
• 1:00 p.m.–1:20 p.m.—OPTIMA Batteries, OPTIMA Ultimate Street Car Invitational Announcements (Booth #20323)
• 1:30 p.m.–1:50 p.m.—Kooks Headers & Exhaust, Kooks Headers, MOPAR vs. Chevy Unveiling (Booth #24849)
• 2:30 p.m.–2:50 p.m.—A+E Networks, HISTORY Unveils Robust DRIVE Programming Block with A-List Auto Talent (Grand Lobby, SEMA Central)

Friday, November 2, 2018

• 10:00 a.m.–2:30 p.m.—SEMA: Battle of the Builders Top 12 Finalists Judging (SEMA Cruise, South Hall)
• 3:30 p.m.–4:30 p.m.—SEMA: Battle of the Builders Top 4 Finalists Announced (SEMA Cruise, South Hall)
• 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Platinum Lot)