TechForce Foundation’s FutureTech Success campaign is an industry-wide, multi-faceted initiative to solve the technician shortage through three strategic components:
1) Repositioning the outdated, grease-monkey stigma of the profession. Through storytelling and interactions, convert parents and influencers of 13-18 year-olds from naysayers to champions of the profession by delivering the message that being a transportation technician is a successful, in-demand and valued career path;
2) Reinvigorating hands-on experiences. Direct funding, resources and employee engagement back into high school auto shops and after school programs nationwide, and make tactile challenges available for young men and women to, once again, interact with auto and diesel technology so they may experience the rewards of working and creating with their hands;
3) Collective Voice. Harnessing the resources and best practices of the industry, package and present in a way that allows future techs and their parents to find these tools, and working together, as an industry, to deliver a unified public message that America respect and values technicians, and that they’re needed to keep America rolling.
In 2018, working with five influencer partners, PSAs were created in support of the campaign. These videos are hosted on the Tech Force YouTube channel and on their website, which is becoming a portal of information for future technicians. Links to those PSAs are below.
Speak with Shell Future Tech Advisory Board members: Nancy Bruner and Jill Noble, or any of our influencers who produced PSAs to help support this initiative