Red Line Synthetic Oil is celebrating its 40th anniversary in 2019. Throughout the year, Red Line will celebrate its anniversary by sponsoring more events and drivers than ever before. These upcoming events include: the SEMA Show, HyperFest, Sturgis Rally, the AIMExpo and the Performance Racing Industry (PRI) show. The company will also host unique social and onsite activations designed to reward the loyal customers who have supported Red Line over the past 40 years.
Founded in 1979 by Peter Filice and Tim Kerrigan, Red Line began in a small garage in Novato, CA where they created two-stroke racing oils. Unlike their competitors at the time, Filice and Kerrigan’s product included rust and corrosion protection. Four years into the business, they expanded to fuel additives. Their Diesel Fuel Additive eventually became an OEM-authorized solution to Mercedes-Benz mechanics who were dealing with a number of injector problems in certain models. In 1986, Roy Howell, Red Line’s chief chemist, was brought on board as the company went on to release innovative products like the coolant additive WaterWetter, which was used extensively by NASCAR teams to reduce temperatures and gain an advantage on the track.
Today, the logo, complete with the checkered flag, is representative of the brand’s racing heritage. Red Line earned its place as a quality product by providing performance and protection at the highest levels. By word of mouth, the brand entered the racing world, bringing the innovative lubricants and additives to some of the world’s best drivers. Red Line has sponsored everything from NASCAR to drifting, including notable names like Jeff Gordon and Michael Essa.
Red Line soon began to bring this quality to enthusiasts and everyday drivers who demand the highest quality and best performance on the street, track or dirt.
Red Line has also been innovative in expanding its product line. The brand’s Professional-Series, for example, is a line of motor oils designed for professional installers and customers concerned with preserving their vehicle’s factory warranty. What makes this line unique is that its fully OEM/API factory warranty approved and designed to offer advanced wear protection while combating low speed pre-ignition.
“We are extremely proud to have provided the automotive and powersports communities with the best quality lubricants for four decades,” said Michael Andrew, director of Red Line Synthetic Oil. “Over the years we’ve expanded our product lines to provide more racers, enthusiasts and everyday drivers with the highest quality products available. We’re looking forward to celebrating our anniversary throughout the year and we’d like to thank our loyal the customers who have supported us over the years.”
For more info: www.redlineoil.com.
