NGK Spark Plugs (U.S.A.), Inc. has announced the addition of Brian Lesiewicz as general manager of sales and the realignment of Beth Skove to general manager of marketing.
Brian Lesiewicz joins NGK Spark Plugs from Brembo North America where he held the position of Aftermarket Business Unit Manager, responsible for U.S., Canada and Mexico. There, he focused on improving the end user experience by making the products easier to purchase, expanding the product range, implementing catalog improvements and introducing marketing campaigns.
From 2008 to 2016, Brian held positions with Exide Batteries as district sales manager, regional sales director and retail sales director. Prior to Exide, Lesiewicz, spent three years with Automotive Distributors Warehouse (ADW) in Ohio with their GM Accessories division.
Beth Skove joined NGK Spark Plugs in 2018 as general manager of sales where she was responsible for leading and restructuring the company’s traditional sales organization. Prior to joining NGK, Skove held the position of director of marketing for Valeo where she managed all marketing related efforts designed to grow recognition of the brand in the aftermarket. These efforts included: brand management, market research, product launches, promotions, events and advertising.
Previously, Skove held the position of Director of Global Marketing for ITW Evercoat. There she launched products to two new markets: China and Brazil and expanded the brand in other key markets including South Africa, West Europe, England, and Japan.
“These changes within the NGK Aftermarket leadership team position NGK Spark Plugs for continued expansion into the automotive aftermarket,” said Brian Norko, vp aftermarket at NGK. “Beth’s extensive experience in marketing, and Brian’s sales leadership skills will allow the NGK, NTK and WVE brands to focus on continued growth and sales success.”
For more information:www.ngksparkplugs.com