SEMA Show Preps Exhibitors for Success - Engine Builder Magazine

SEMA Show Preps Exhibitors for Success

Recognizing that auto part manufacturers invest in, and rely heavily on, the SEMA Show for their marketing promotions, SEMA Show organizers are hosting the 10th annual SEMA Show Exhibitor Summit on June 17-19, 2019, in Las Vegas. During the two-and-a-half day training, exhibitors learn how to get the most out of the automotive industry’s premier trade event taking place November 5-8, 2019, at the Las Vegas Convention Center.

With sessions focused on best practices for building and marketing a booth, taking advantage of free value-added programs and exploring promotional opportunities, the Exhibitor Summit is geared toward new, first-time exhibitors and to new staff members from returning companies. While space is limited, participation is free to all exhibitors.

“Exhibitors will be able to learn from experts and network with other exhibitors,” said Tom Gattuso, SEMA VP of Events. “Our hope is that exhibitors leave the Summit with a solid plan that will help them get the greatest value from their investment.”

Similar to freshman orientations that many colleges offer to new students, there is no cost for exhibitors to register and meals and hotel accommodations are included. Exhibitors simply need to arrange for transportation to and from the event.

“As a long time participant of SEMA, the Exhibitor Summit gave us an opportunity to rethink our booth strategy and how we are connecting with our customers and future partners,” said Brian Moyer, Sr. manager marketing & sales from Steele Rubber Products. “With so much happening at SEMA it can become a challenge to capture all that is in front or available to you. The Exhibitor Summit provided us with insightful information on daily activities and expectations, which enabled us to create a clear and concise strategy for our booth and team.”   

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