Cloyes Unveils New Global Branding Strategy and Website - Engine Builder Magazine

Cloyes Unveils New Global Branding Strategy and Website

After hearing from its customers and gaining important market intelligence, Cloyes Gear and Products, Inc., has unveiled a new global branding strategy and logo, as well as a new website.

After hearing from its customers and gaining important market intelligence, Cloyes Gear and Products, Inc., has unveiled a new global branding strategy and logo, as well as a new website, designed to communicate the nearly-100-year history of the company, the quality of its automotive timing products, and its commitment to supporting its customers and the automotive aftermarket.

“The global landscape in our product category is incredibly competitive,” said Brian Wheeler, vice president of business development and marketing for Cloyes. “Following months of competitive analyses and market research, we’re excited to launch a new global branding strategy and logo to support our brand growth worldwide. We’ve leveraged the history and value of the Cloyes brand to elevate our branding strategy and communicate the effectiveness and quality of our automotive product line.”

The updated Cloyes logo and brand materials are reflective of the company’s heritage, while still emblematic of the organization’s current technology and more modern aesthetic. The refreshed Cloyes’ branding strategy ensures that customer interactions with the company’s messaging and materials will be as consistent and high quality as the Cloyes family of products.

The new Cloyes website features a custom parts lookup tool and online catalog, complete with the easy-to-use year-make-model part finder as well as vehicle identification number (VIN) lookup technology. Each search result links all applicable assets and content to each part number, such as installation tips, technical resources, and videos. The custom designed site was developed with a modern bold aesthetic and mobile-friendly design providing an intuitive user experience on desktop or any device on the go.

“Automotive professionals and consumers continue to rely on the internet more and more to research quality parts and find application-specific replacement parts,” said John Bohenick, CEO for Cloyes. “With our new website, our main goal was to help users find parts more efficiently. With the technology we’ve designed, for both OE replacement and high performance timing products, we’ve achieved that goal.”

For more information: www.cloyes.com

Cloyes Gear and Products, Inc.

You May Also Like

Four Pikes Peak Legends to Earn Hall of Fame Status

Ari Vatanen, Beck Bechtelheimer, Clint Vahsholtz and Ted Foltz will be inducted into the Pikes Peak Hill Climb Museum Hall of Fame on June 20th in Colorado Springs.

The Pikes Peak Hill Climb Museum Hall of Fame is pleased to announce four outstanding inductees for 2024, Ari Vatanen, Beck Bechtelheimer, Clint Vahsholtz and Ted Foltz. The Hall of Fame induction ceremony will take place on June 20th in Colorado Springs.

Founded in 1997, the PPIHC Hall of Fame is committed to honoring and preserving the achievements of individuals and/or organizations who have left an indelible mark on the Race to the Clouds – whether they are competitors, organizers, officials, members of the press or volunteers. Anyone who shares a passion for speed and competition, in addition to a great respect for Pikes Peak – America’s Mountain, and plays a role as an ambassador for this famous race is eligible for a Hall of Fame nomination. A new group of inductees is welcomed every other year.

Race Winning Brands Names VP of Transmission Business

Race Winning Brands (RWB), a manufacturer of high-performance components based in Mentor, OH, has appointed Craig Stark as vice president of the transmission business unit. Stark joins the RWB team effective immediately and has experience in spearheading growth in the automotive manufacturing, distribution, and service sectors, including time as vice president of aftermarket sales at

Liberty Media Acquires MotoGP

The sale is worth $4.5 billion, according to the series.

Porsche Motorsport to Launch USAC-Sanctioned Endurance Series

Each round will feature a category for the Porsche 911 GT3 Cup car and a class for the Porsche 718 Cayman GT4 RS Clubsport.

Moser Engineering Acquires GearFX From Holley

Moser Engineering, a provider of aftermarket driveline products, has acquired GearFX Driveline and its assets from Holley Performance Brands. GearFX assets and production will relocate to Moser Engineering’s facilities in Portland, IN. Related Articles – Fight Against ICE Bans Continue Amid New Emission Laws – McLaren Racing’s Zak Brown Signs Extended Contract – Formula 1

Other Posts

NHRA Has a New Series – Pingel Top Fuel Motorcycle

Top Fuel Motorcycles will officially compete for championship points at four NHRA Mission Food National Events in 2024.

King Bearings Adds Two to its US Sales Team

King Bearings welcomes Steven Washington as director of aftermarket sales and Shane Turner as regional sales manager.

BendPak Founder Don Henthorn Has Passed Away

Henthorn grew BendPak from a small machine shop to a global leader in car lifts and garage equipment.

Lucas Oil Promotes Three Executives to Drive Growth and Development

New roles reflect ongoing strategy to enhance operational efficiency, drive domestic and global sales and expand strategic growth initiatives.