Cloyes to Feature New Brand and Products at AAPEX 2019 - Engine Builder Magazine

Cloyes to Feature New Brand and Products at AAPEX 2019

New products. New website. And a new logo. These company enhancements will be on display in the modernized Cloyes tradeshow booth during the Automotive Aftermarket Products Expo (AAPEX), November 5 – 7, 2019 at the Sands Expo in Las Vegas.

New products. New website. And a new logo. These company enhancements will be on display in the modernized Cloyes tradeshow booth during the Automotive Aftermarket Products Expo (AAPEX), November 5 – 7, 2019 at the Sands Expo in Las Vegas.

Cloyes, a designer, developer, manufacturer, and distributor of timing drive systems and engine components for OEMs and the aftermarket, has continued its product expansion initiatives in 2019, including the launch of variable valve timing chain kits, an expanded line of timing belt kits, and timing chain water pump kits. The Cloyes variable valve timing chain kits will also be featured in the AAPEX New Product Showcase, the largest and hottest collection of automotive aftermarket products.

“We’re in the midst of an exciting period of the nearly 100-year history at Cloyes,” said Richard Crotzer, senior vice president of global sales for Cloyes. “With new products, investments in our brand, and stronger selling strategies for our customers, at AAPEX 2019 we will showcase Cloyes’ premium market position while enhancing brand and product category awareness.”

Cloyes’ new branding strategy will be apparent in its 20×20 tradeshow booth during the three-day show. The branding strategy, which includes the new logo, was developed to communicate the heritage of the company, the quality of its automotive timing products, and its commitment to supporting its customers and the automotive aftermarket.

“The Cloyes logo was refreshed so that it would serve as a clean and modern representation of the brand, without sacrificing the brand equity that had developed over the company’s 98-year history,” said Brian Wheeler, vice president of business development and marketing for Cloyes. “As technicians are more likely to recommend and use durable, well-known products that they trust, our brand and brand message reiterates that technicians can confidently rely on Cloyes’ products and its people.”

Visit Cloyes at AAPEX in booth #4035.

Cloyes Gear and Products, Inc.

You May Also Like

Schaeffler to Support Automotive Transmission Service Group Education

Schaeffler to provide ATSG members with ongoing education and technical resources.

Schaeffler, a pioneer of motion technology, has entered into a partnership with ATSG to become its primary sponsor. Through this agreement, Schaeffler will provide ongoing technical education support to the members of ATSG, which has offered technical support and repair information for transmission technicians for almost 40 years.

As a leader in the transmission repair parts segment through its LuK brand, Schaeffler’s partnership with ATSG will bring significant educational benefits to technicians in the aftermarket transmission repair industry. Schaeffler will deliver technical educational content to ATSG members via in-person and online training events focused on trouble shooting and repair best practices.

Bryan LaFlam Secures Ownership Stake in BigStuff Total Power Management

LaFlam will work alongside Ben Davidow, who acquired the company in 2021, as co-owner and director of operations.

Mazak to Unveil New and Expanded Product at IMTS 2024

Mazak’s booth will feature a wide range of machines from its Ez, SYNCREX, QUICK TURN, NEO and INTEGREX series this year at IMTS.

SEMA Announces 2024 Hall of Fame Inductees

SEMA’s newest Hall of Fame members are Chris Kersting, Jack Priegel, Les Rudd, and Jon Wyly.

Schaeffler Recognized as General Motors 2023 Top Global Supplier

Schaeffler was presented its Top Supplier Award during the recent General Motors Supplier of the Year Event in Miami.

Other Posts

Pikes Peak Poster Art Contest Winner

The winning design was submitted by Rachel Aweida, a Colorado native who works in marketing for a commercial real estate firm.

American Powertrain Adds GearStar Automatic Transmissions

American Powertrain has now added GearStar automatic transmissions for Ford, Chevy and Mopar to its product lineup.

Dayco Announces New Headquarters and Leadership Hires

Dayco has announced the appointment of five strategic leadership positions, as well as the relocation of Dayco headquarters to Birmingham, MI.

Jasper Announces Record ESOP Value

In just 15 years, Jasper has grown to be the 33rd largest ESOP in America.