Shell Leads Global Lubricant Market for 13th Year - Engine Builder Magazine

Shell Leads Global Lubricant Market for 13th Year

Shell remains the leading global supplier of finished lubricants for 13 consecutive years, according to Kline & Company’s 17th Edition Global Lubricants Industry: Market Analysis and Assessment: 2019 report.

Using 2018 as the base year, the report covers all leading lubricant consuming country markets, market segments, product types, and formulations.

“Shell’s growth strategy for lubricants is working. Our balanced portfolio of market-leading products and growing digital services are helping to expand our business within the resilient B2B sector, across all segments, and better connect with consumers in a consistently changing market,” said Carlos Maurer, president, Shell Lubricants Americas. “The Kline report shows that we are widening our lead over our main competitors and I am especially pleased with the growing demand for our premium lubricants. We have been focusing on what our customers need and adapting our offer accordingly, which is resulting in a strong consumer base across all brands. Our customers’ continued support of our products is evident at events, online gatherings and on social media and it is what motivates Shell to be the industry leader the past 13 years.”

According to the report, Shell grew its leading global market share in 2018 relative to the year prior, while other IOC competitors saw declines. Shell’s total volumes sold were approximately 4,500 kilotons of finished lubricants, equivalent to approximately 5 billion liters. These sales were split almost evenly between three segments: consumer automotive (30%), industrial (36%) and commercial automotive (34%).

Shell has a history of innovation in lubricants and was the first to market cleaner, purer lubricants made from natural gas. As the customer needs evolve, Shell is continuing to innovate and has launched Shell E-Fluids that are specifically designed for the growing electric vehicle market. Earlier this year, Shell also announced MachineMax which is a new digital service for industrial customers that helps optimize the operation of machinery.

You May Also Like

QualCast to Add Seattle Location

QualCast will now have a location in Sumner, WA. The facility is 6,000 square feet and will better serve the company’s Northwest customers.

QualCast, a valvetrain components and cylinder head company, has recently announced it will be adding Melling's Seattle location in Sumner, WA to bolster its selling capabilities. QualCast has served the aftermarket industry for over 25 years with a full line of stock and performance valvetrain components and cylinder heads, and was acquired by Melling earlier in 2024.

UEM Celebrates more than a Century of Piston Manufacturing

United Engine and Machine is celebrating over a century of piston manufacturing with a history of innovation, quality and family values.

Kingdon Drags Joins IHRA

This adds recognition to Kingdon Drags, and the track is proud to fly the IHRA colors.

Mahle Appoints Brent Fletcher Head of North America Aftermarket Regional Sales

Fletcher and his team focus on dialog with customers to position Mahle as a strong partner in aftermarket business.

NASCAR to Launch In-Season Tournament in 2025

The top 32 drivers based on the seeding events will become eligible for the in-season tournament competition.

Other Posts

Ned Walliser Elected WPI Board President

Walliser was elected to a three-year term during the company’s annual shareholders meeting last month.

SCCA Event Schedule Now Available

The Sports Car Club of America National Championship Runoffs are returning to Road America in Elkhart Lake, WI for 2024 and 2025.

Lauri Eberhart Named CEO at Friends of Laguna Seca

Eberhart joins FLS as the group begins assessments of the facility ahead of numerous necessary improvements.

Full Pull’s 2024 Streaming Schedule

The 16-week, 32-session streaming schedule will include commentary, behind-the-scenes content, interviews with class winners, track-side insight, and analysis.