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Shell Leads Global Lubricant Market for 13th Year

Shell remains the leading global supplier of finished lubricants for 13 consecutive years, according to Kline & Company’s 17th Edition Global Lubricants Industry: Market Analysis and Assessment: 2019 report.

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Using 2018 as the base year, the report covers all leading lubricant consuming country markets, market segments, product types, and formulations.

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“Shell’s growth strategy for lubricants is working. Our balanced portfolio of market-leading products and growing digital services are helping to expand our business within the resilient B2B sector, across all segments, and better connect with consumers in a consistently changing market,” said Carlos Maurer, president, Shell Lubricants Americas. “The Kline report shows that we are widening our lead over our main competitors and I am especially pleased with the growing demand for our premium lubricants. We have been focusing on what our customers need and adapting our offer accordingly, which is resulting in a strong consumer base across all brands. Our customers’ continued support of our products is evident at events, online gatherings and on social media and it is what motivates Shell to be the industry leader the past 13 years.”

According to the report, Shell grew its leading global market share in 2018 relative to the year prior, while other IOC competitors saw declines. Shell’s total volumes sold were approximately 4,500 kilotons of finished lubricants, equivalent to approximately 5 billion liters. These sales were split almost evenly between three segments: consumer automotive (30%), industrial (36%) and commercial automotive (34%).

Shell has a history of innovation in lubricants and was the first to market cleaner, purer lubricants made from natural gas. As the customer needs evolve, Shell is continuing to innovate and has launched Shell E-Fluids that are specifically designed for the growing electric vehicle market. Earlier this year, Shell also announced MachineMax which is a new digital service for industrial customers that helps optimize the operation of machinery.

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