NGK Spark Plugs Receives Aftermarket Award - Engine Builder Magazine

NGK Spark Plugs Receives Aftermarket Award

NGK Spark Plugs has been named the brand with the highest increase in U.S. market share in the maintenance and repair super category as part of The NPD Group’s 2020 Automotive Aftermarket Performance Awards.

The NPD Group’s automotive aftermarket division announced its second annual industry performance awards on November 3, 2020. Awards were given to top performing brands in key super categories, according to dollar sales from NPD’s Retail Tracking Service.

“NGK is honored to be recognized for our market performance in the maintenance and repair super category,” stated Brian Norko – NGK senior vp – commercial business operations. “The strength of our brands, coupled with the ability of our organization to deliver world-class products to meet customer needs, continues to support our growth and market share gains.”

“This year has taken the idea of fast-paced change to another level, and despite early concerns, the automotive aftermarket has found significant silver linings in the midst of the pandemic. The consumer is seeking out these products with both a new and renewed perspective, and it is exciting to recognize the companies who led the way in delivering on an unexpected level of demand,” said Steve Flavin, president, automotive aftermarket practice, The NPD Group. “At the close of an unprecedented year, and start of a new kind of AAPEX show, we wish the winners, and the marketplace as a whole, continued success for the remainder of the year and into 2021.”

You May Also Like

Summit Racing Launches ‘My Garage’

In an effort to give car enthusiasts an additional space to show off their vehicles and talk about their projects, Summit Racing has created My Garage on SummitRacing.com. My Garage is a place where you can connect with a community of like-minded folks. You create a ‘garage’ where you can post photos, videos, and updates on your vehicles

In an effort to give car enthusiasts an additional space to show off their vehicles and talk about their projects, Summit Racing has created My Garage on SummitRacing.com. My Garage is a place where you can connect with a community of like-minded folks. You create a ‘garage’ where you can post photos, videos, and updates on your vehicles and projects, then share them with other My Garage enthusiasts. 

TOPDON USA Donates $25,000 for Auto Techs

TOPDON USA, a provider of cutting-edge technology and advanced tools for auto repair professionals and enthusiasts, has announced the donation of $10,000 cash and $15,000 in products to TechForce Foundation, a nonprofit organization dedicated to supporting the education, training and career development of aspiring auto technicians. To date, TOPDON has donated over $66,000 to aid organizations

Amsoil Becomes Official Lubricant of Lingenfelter Performance Engineering

AMSOIL INC. has formed a strategic partnership with Lingenfelter Performance Engineering (LPE) to make AMSOIL products the official lubricants of LPE performance-engineered products. LPE is renowned for its cutting-edge engine builds and engine and chassis tuning components. They also provide component product-development services, durability testing and life-cycle improvements for manufacturers. Founded in 1973, LPE has

Liqui Moly USA Promotes Two to VP of Sales

The two VPs will help assist in shaping the future of the sales department and driving the success of Liqui Moly.

Formula Drift and Partners to Launch Student Program

The 2024 Driven Experience will be free for students and schools, and will include all eight rounds of the 2024 Formula Drift season. 

Other Posts

Motul Partners with Vance & Hines in Numerous Racing Series

Motul’s oils and lubricants will be used by Vance & Hines in King of the Baggers, Twins Cup, and NHRA.

NTK Technologies Announces Merger into Niterra North America, Inc.

NTK Technologies, Inc. has announced it will merge with Niterra North America, Inc. (formerly NGK Spark Plugs (U.S.A.) Inc.). The merger aligns with the organization’s strategy to unify its global brand and aims to enhance its competitiveness and agility in responding to changing business environments. The merger will take effect on April 1, 2024, and

Thousands Oppose California’s Mandate Banning New Gas-Powered Vehicle Sales

SEMA members and industry consumers send EPA over 5,000 letters in opposition to ACC II Waiver

Howell EFI Launches New Website and Promotions

Howell EFI, a leading manufacturer of electronic fuel injection for older pre-computer vehicles of all types, has newly launched a user-friendly website, as well as introduced free ground shipping on orders over $500 to the lower 48 states, and a March Madness sale of 10% off any order. Related Articles – Cummins Announces Next Gen