SEMA360 Has Kicked Off - Engine Builder Magazine
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SEMA360 Has Kicked Off

According to SEMA officials, thousands of industry professionals logged onto on Nov. 2 to take part in the first day of SEMA360, a five-day online trade-only event where attendees from throughout the world can interact with automotive parts manufacturers, see new trends and products, network, and hear from leaders and experts in the specialty equipment aftermarket industry.

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Following a live Keynote Q&A powered by OPTIMA Batteries and featuring Mike Rowe and Tanner Foust on Monday morning, SEMA360 officially opened for attendees who were looking to connect with the more than 650 manufacturers headlining the event, Nov. 2-6.

Likewise, manufacturers were excited to nurture existing business relationships and forge new ones during SEMA360. Programs like the New Products Showcase and Builders Showcase provide companies additional opportunities to highlight their parts and services.

In addition to connecting with reps from the hundreds of manufacturers that are headlining the event, attendees can view more than 2,200 products in the New Products Showcase, see over 300 custom vehicle builds, and take part in more than 30 industry-specific education sessions throughout the week. Each SEMA360 day is full of exclusive seminars and events, including winner announcements of the SEMA Launch Pad program and the SEMA Battle of the Builders competition.


“Our industry is resilient, and it’s making history by coming together to conduct business through the online platform,” said Tom Gattuso, SEMA vice president of events. “We were unable to have an in-person event this year, and the industry was able to pivot and find a way to conduct much-needed business in preparation for a successful 2021. We are looking forward to seeing even more activity in SEMA360 as the week continues.”

Buyers, distributors, and resellers who would like to participate in SEMA360 can register online at, or contact [email protected].

Engine Builder Magazine