Driven Racing Oil, which traces its roots to blown NASCAR engines, and Boostane, which was spawned from a college term paper, will pool engineering and marketing resources to help each other expand into additional territories like grassroots racing, diesel and powersports.
The companies confirmed the collaborative partnership, but stressed that a merger or acquisition is not part of the agreement.
Driven recently hired certified tribologist Bill Alexander, who brings a deep performance background, and the company is targeting new markets outside of high-end racing specialties.
“We can now address opportunities in the market where product is not currently available,” says Kyle Fickler, director of sales and business development at Driven. “The beauty of our brand is that we’re a niche player.”
The concept of Boostane was Ian Lehn’s senior year exit thesis, with the premise of developing a fuel concentrate that would help his father’s offshore racing team, but also be an affordable alternative to race gas. In 2014, the idea won the Launchpad competition at SEMA.
“We’ve always been for the guy that did not have the capability to buy real expensive race fuel,” says Lehn. “I’m hoping we can bring some of that to Driven and use our collective resources to be more effective in grassroots racing.”
Fickler said Driven’s product line will expand by offering specific engine oils along with gear lubes and transmission fluids into more markets. He also said a product line for powersports will be coming targeted toward side-by-sides, snowmobiles and personal watercraft.
The companies will also be developing a line of diesel products for fleet and commercial applications.
“The way we look at it, between our two companies there is no part on an engine that we do not touch in one way or the other,” Lehn says. “We want to make sure that there are products out there that show that type of collaboration.”