Bondurant Renamed Radford Racing School - Engine Builder Magazine

Bondurant Renamed Radford Racing School

The storied Bondurant High Performance Driving School is writing a new chapter. After purchasing the school in May 2019, completing an extensive multi-million-dollar renovation and revamping its curriculum, the school’s owners – a small group of auto enthusiasts, collectors and graduates of the school – have renamed the facility the Radford Racing School. 

The renaming marks the school’s new association with the team behind the Radford brand, a name legendary among auto enthusiasts for its coachbuilding legacy. That team includes next-generation owners English television celebrity Ant Anstead, F1 champion Jenson Button, car designer Mark Stubbs, and business partner Roger Behle. The four are reviving the Radford story into a modern lifestyle brand that celebrates auto design and performance, high-performing driving and racing.  

By taking on a heritage brand with forward momentum, owners of the school expect to continue to evolve it into an experience destination for international auto enthusiasts, everyday drivers, new drivers, racers, celebrities, and influencers.  

The Radford Racing School is the Official High Performance Driving School of Dodge//SRT. Continuing as the school’s primary sponsors, Dodge//SRT provides a fleet of vehicles for driving instruction. The drag racing course features the 840-horsepower Dodge Challenger SRT Demon, while other high-performance vehicles, including the Challenger SRT Hellcat, Charger SRT Hellcat and Durango SRT are just some of the options available for the on-track performance driving experience. 

New Dodge//SRT owners are among the thousands of students who come to the school annually to learn how to achieve optimum performance of high-performance vehicles in a controlled environment. 

In addition to the Dodge//SRT vehicles, the school features Ligier JS F4 open wheel vehicles, vintage Dodge Vipers, go karts, and cars used in its special forces, police, and military training. The Radford team will now build and test vehicles on the Radford Racing School track. 

“We’ve rapidly progressed in enhancing and reintroducing this facility as the world’s premier experience for the next generation of drivers,” said Mike Kessler, general manager at the school, who notes recent changes toward that goal:

  • Renovation and expansion, including the first resurfacing of the main track in 30 years, enhancements to the event center, visitor center, gift shop, student lounge, classrooms, skills pad and eagle’s nest viewing platform
  • Diversification of the course offering, by adding open wheel and drag racing courses, with new formula racing courses in development
  • Breaking new ground as the first school of its kind to offer professional drag racing instruction to the public and the chance to earn an NHRA Drag License 

“To cap off these moves that broaden the appeal of the school while retaining its legendary reputation, we’re announcing the name change,” said Kessler. He adds the new brand retains the school’s nod to auto legends. Incorporating racing into the moniker represents the brand’s extension into the racing world, positioning the facility as a place for speed, professional race car instruction and experiences, in addition to world-class driving instruction.

The Radford brand and school teams will collaborate on expanding the Radford brand into experiences, merchandise, branded content (a TV show is in the works), associations with celebrities and influencers, and more.

You May Also Like

Women with Drive Event Planned for 2024 Pikes Peak

Women with Drive event will feature a panel discussion and reception at the U.S. Olympic and Paralympic Museum in Colorado Springs on June 21.

Women in Motorsports North America (WIMNA) and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, have announced the latest edition of their collaborative event series Women with Drive: Pikes Peak, presented by RBC Wealth Management. The event will celebrate that for the first time in history, the PPIHC will feature six women drivers: Mary Barker, Ryan Cheek, Laura Hayes, Katherine Legge, Kathryn Mead, and Loni Unser. 

Virginia Disassociates from California Emissions Standards and ICE Ban

Elected in 2021, Youngkin campaigned on repealing California’s standards and pledged to follow through during his 2023 State of the Commonwealth address.

Babcox Media Appoints Tom Pecka Director of Strategic Partnerships

Pecka will oversee the development and execution of strategic media partnerships and sponsorships, as well as enhance media activations across the company’s media channels.

Mazak Celebrates 50 Years of Manufacturing in Kentucky

Mazak technology, service and support has helped manufacturers overcome their toughest challenges for the past 50 years and will continue to do so well into the future.

SEMA Battle of the Builders Enters Second Decade of Competition

Now in its 11th year, SEMA Battle of the Builders is a vehicle competition providing an international platform for SEMA Show builders to showcase their ingenuity.

Other Posts

Pat Symonds Joins Andretti’s Formula 1 Effort

Symonds most recently served as chief technical officer for Formula 1 and will officially join Andretti Cadillac at its new Silverstone, England operations.

NTPA’s Hot Shot’s Secret Challenge is Back for a Second Season

The NTPA’s Hot Shot’s Secret Challenge gives competitors a chance at over $30,000 in payout to the top three-point earners per division.

Sunnen Earns President’s E Star Award for Third Time

Sunnen was one of 13 entities to receive the E Star Award for a significant contribution to the expansion of U.S. exports.

Charlotte Motor Speedway Names Greg Walter President

Walter oversees daily operations of the facility, which includes the 1.5-mile superspeedway, the zMAX Dragway, and The Dirt Track at Charlotte.