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Holley Going Public Following Merger

Holley will become a public company as part of a definitive merger agreement with Empower Ltd., a publicly-traded special purpose acquisition company. As a result of the agreement, Holley will become a publicly listed company on the New York Stock Exchange (NYSE) under the new ticker symbol “HLLY.”

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Holley President and CEO Tom Tomlinson and the current management team will continue to lead the combined company. Empower’s management team is led by CEO Matt Rubel and President Graham Clempson. Rubel is expected to serve as Chairman of the Board of Directors. Holley is controlled by Sentinel Capital Partners, L.L.C., a mid-market private equity firm that will remain Holley’s largest shareholder upon closing.

“Holley was built by automotive enthusiasts for automotive enthusiasts, a passionate and active market that spends on the products that they love. Today’s announcement marks the beginning of the next chapter of Holley’s journey to fuel our customers’ automotive passion,” Tomlinson said in a statement.


Founded in 1903, Holley is the designer, marketer and manufacturer of high-performance automotive aftermarket products, featuring a large portfolio of iconic brands serving car and truck enthusiasts. Holley’s brands cover electronic fuel injection (Holley EFI), electronic tuning (APR, DiabloSport, Edge, and Superchips), electronic ignition (MSD and ACCEL), carburetion (Holley), exhaust (Flowmaster and Hooker), safety (Simpson and Stilo), among other product categories. 

For more information: holley.com.

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