United Engine & Machine Co., a leading manufacturer of cast and forged pistons, has announced that Pim van den Bergh has joined its team as National Sales Director. Over the last few years, UEM has earned a growing position in the market by diversifying its piston
lineup across diesel and forged race performance, alongside its robust offerings in the OE replacement sector.

UEM has additionally pushed piston coating technology and innovation to the forefront of modern piston design. Pim will add to this momentum by bringing a strong leadership attitude, technical knowhow, business management experience, and in-depth knowledge of the automotive aftermarket.

Pim will lead UEM sales initiatives across all market channels in all countries to chart a course of service to the customer. He will coordinate external sales efforts and build relationships that are mutually beneficial to both the clients and UEM. Pim’s team will include an array of industry experts, external sales reps and a strong team of internal sales
technicians.

Pim most recently spent time as director, OE sales and international sales with Reliance Power Parts. Pim also brings with him a unique International acumen, speaking five languages and having strong perspective of international markets.

Christopher Sulprizio, VP of UEM, said, “Pim’s broad range makes him a natural fit for our team. Alongside strong market experience we require a strong technical background to support our knowledge-based approach to the market. Most importantly, and this is where Pim shines, he has a differentiating attitude. He is committed and motivated to a
culture of continuous learning and improvement.”

Pim added, “It is a privilege to join a company like UEM with nearly 100 years of experience in piston manufacturing. The entire organization is dedicated to developing high quality, innovative products backed by excellent customer service. I look forward to being part of this team to help grow and expand UEM’s footprint in the market.”