Even Dodge is Going Electric - Engine Builder Magazine

Even Dodge is Going Electric

*Below is a snippet of TheDetroitBureau.com’s article by Paul A. Eisenstein, publisher & editor-in-chief.

During the past decade, Dodge rolled out one model faster than the last using variations of its 6.2L V8. Now, according to TheDetroitBureau.com, the muscle car brand is working up what will be its fastest model ever. The caveat is, this model will forego the familiar Dodge Hellcat engine for battery power.

Until recently, Dodge and the other brands that made up the old Fiat Chrysler Automobiles (FCA), lagged behind rivals when it came to electrification. Now part of Stellantis, following FCA’s merger with France’s PSA Group, the automaker is rapidly shifting focus. At least six all-electric vehicles are currently in the styling studio in Auburn Hills, MI, along with at least one plug-in hybrid.

The move reflects a dramatic shift in focus happening throughout the auto industry. Ford has nearly tripled its commitment to battery technology in the last year. Volkswagen has committed $86 billion to electrify its various brands, and General Motors hopes to abandon gas and diesel entirely by 2035.

According to TheDetroitBureau.com, one ranking official within Stellantis said the BEV under development “will be the fastest (Dodge) ever,” which would put its launch times down in the 2-second or less range.

All this amounts to a major turnaround for the FCA side of that newly formed company. What helps is battery prices have plunged sharply — from as much as $1,000 per kilowatt-hour in 2010, to under $150 today. The industry target is less than $100 by mid-decade. Battery vehicles have gotten significantly better range, and as EVs like the Tesla Model S Plaid and the Wrangler 4xe demonstrate, manufacturers are delivering unexpected benefits such as high-performance and off-road credibility.

There’s also the pressure from rising competition in the EV space, as well as increasing pressure from regulators laying out formal timetables for phasing out internal combustion technology.

By mid-decade, expect to see PHEVs and BEVs in the line-up for virtually every brand at the company (Stellantis), now the world’s largest automaker by volume. We trust they will take advantage of the massive torque electric motors can deliver to burnish their performance reputations.

You May Also Like

Dayco to Offer eXtra Loyalty Program

Shops can earn points for Dayco kit and water pump purchases.

Dayco, an engine products and drive systems supplier for the automotive, industrial and aftermarket industries, has become a partner brand for the industry’s eXtra loyalty program.

eXtra is a multi-brand loyalty offering geared toward automotive repair shop owners that allows them to buy, earn and redeem points without cutting box tops or tracking sales. It currently has 17,000 participating shop owners in the U.S. and Canada, and is growing rapidly.

Sick Week 2024 Results

Sick Week 2024 definitely didn’t disappoint! See the results.

Isky Racing Cams’ Ron Iskenderian Has Passed Away at 75

Ron Iskenderian, the son of industry icon Ed Iskendarian and the former vice president of Isky Racing Cams, has passed away at the age of 75. He was the eldest son of Ed and Alice Iskendarian.  Related Articles – MPMC Media Trade Conference to Relocate in 2025 – Mobil 1 Celebrates 50th Anniversary – Lewis

MPMC Media Trade Conference to Relocate in 2025

The SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, the aftermarket’s premier conference for establishing connections between motorsports parts manufacturers and media professionals, is relocating from Los Angeles, California to Orlando, Florida in 2025.  Related Articles – Formula 1 Rejects Andretti and Cadillac – Nasr Victorious at Rolex 24 for Penske, Porsche – Competitors

Mobil 1 Celebrates 50th Anniversary

In 2024, ExxonMobil will commemorate its 50-year history of the Mobil 1 brand with a series of initiatives across partnerships, motorsports, and virtual reality, each of which will highlight the brand’s legacy and what’s to come. Related Articles – Hot Rod Drag Week 2024 to Celebrate 20th Anniversary – Engine Builder Hall of Fame Names

Other Posts

Holley Names Philip Dobbs Sr. VP of Customer Experience Marketing

Dobbs to lead customer engagement, digital strategy, and brand focus across Holley’s verticals.

Steve Green to Lead Hot Shot’s Secret Dealer Sales

Green will be responsible for developing the strategy to expand the Hot Shot’s Secret dealer network.

SEMA Accepting Nominations for Hall of Fame 2024 Class

The Hall of Fame recognizes exceptional individuals who have significantly enhanced the automotive aftermarket industry.

Cummins to Recall 600,000+ Diesel Ram Trucks Amidst $2B Penalty

The Ram pickups were fitted with “defeat devices,” federal officials say.