Lubrication Specialties Inc. Hires Retail Marketing Specialist - Engine Builder Magazine

Lubrication Specialties Inc. Hires Retail Marketing Specialist

Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret, has announced the addition of Hollie Maxymillian, a veteran automotive retail marketing specialist to serve as the company’s new Hot Shot’s Secret product manager. 

The all new marketing position was filled in April to ensure Hot Shot’s Secret’s branding presence for the company’s 35+ family of products is leveraged across multiple channels – direct, online and retail, including national and international sales. Reporting to LSI President Brett Tennar, she is tasked with reviewing all current Hot Shot’s Secret distribution to ensure the product line is capitalizing on all retail advertising opportunities, co-op programs, shelf placement, in-store or ecommerce promotions, and to develop a strategy to develop retails sales through a robust omnichannel approach to broaden the reach to DIY and DIFM end customers. 

Maxymillian began her 20-year marketing career working first as VP of marketing & client development with Katalyst Marketing Group where she was responsible for marketing collateral including product incentive rollouts, loyalty programs and all advertising and e-promotions for multi-channel marketing campaigns. In 2015 she joined ITW Global Brands (Houston) as senior marcom manager and was soon promoted to advertising and marketing director where she was responsible for campaign development for multiple national and international brand accounts. Most recently she has served as the senior channel marketing manager for Calumet Specialty Products (Houston) where she increased annual revenue, web traffic, engagement and brand awareness for the lubricant based company year over year. 

Tennar says, “We are very excited to announce this new position at LSI. In interviewing for the role, we were especially impressed with Hollie’s expertise in branding strategies, unique distribution tactics, ecommerce analysis and profitable campaign development for a broad range of products that are similar in scope to our product line – specialty oils, synthetic lubricants, performance brands and more. LSI has experienced incredible growth in a few short years with our flagship brand of performance additives and oils, and Hollie’s experience, business acumen and out of the box thinking is what we trust will help us build a more cohesive brand presence at retail and support our market share plans for growth worldwide.” 

Maxymillian is currently working to complete a second business management degree from Grantham University and will be based from her office in Houston. 

For more information: LubricationSpecialties.com or call 800.341.6516

You May Also Like

SEMA-Supported Bills Filed to Repeal Virigina ICE Ban

Virginia legislators have introduced companion bills (H.B. 3 and S.B. 3) to repeal the Commonwealth’s zero-emissions vehicle (ZEV) mandates. The legislation, filed by Delegate Tony Wilt and Senator Richard Stuart, follows SEMA’s first-ever independent expenditure effort in Virginia’s November elections around the state’s attachment to California’s emissions standards, including its impending zero-emissions vehicle mandates. The mandates would

Virginia legislators have introduced companion bills (H.B. 3 and S.B. 3) to repeal the Commonwealth's zero-emissions vehicle (ZEV) mandates.

The legislation, filed by Delegate Tony Wilt and Senator Richard Stuart, follows SEMA's first-ever independent expenditure effort in Virginia's November elections around the state's attachment to California's emissions standards, including its impending zero-emissions vehicle mandates. The mandates would require that all sales of new cars and trucks be 100% zero emissions by 2035. However, earlier mandates start in 2026, with 35% of new vehicle sales required to be zero emissions.

Connecticut Withdraws Proposed IC Engine Ban

Connecticut Governor Ned Lamont has withdrawn SEMA-opposed regulation that would have required the state to adopt California’s strict motor-vehicle emissions laws and outlaw the sale of new gas- and diesel-powered cars beginning in 2035.  Related Articles – PennGrade 1 Hosts Paralympian and Top Sportsman Driver Matthew Stutzman at PRI – Stanadyne to Debut New Performance Product

PennGrade 1 Hosts Paralympian and Top Sportsman Driver Matthew Stutzman at PRI

Born with no arms, Stutzman drag races competitively using his feet.

Stanadyne to Debut New Performance Product Line at PRI

Stanadyne, a global fuel and air management systems supplier, will officially unveil its new performance products, systems, and solutions portfolio at the 2023 PRI Show. The company’s new performance products will be on display at its booth (#2943) in the convention center’s Yellow Hall. Related Articles – King to Showcase New Godzilla Bearings and a

SADEV Racing Transmission to Showcase New Innovations at PRI

SADEV Racing Transmission, a manufacturer whose transmission systems have powered race cars to victory at the highest levels of competition, will offer PRI attendees a one-of-a-kind experience at this year’s show. Related Articles – Two Late Model Series to Merge – NASCAR Rebrands Canadian Series – New Venues Added for 2024 Xtreme Outlaw Midget Series

Other Posts

Speedway Motorsports Names Graham Smith VP of OEM Partnerships

Speedway Motorsports has named Graham Smith, formerly the vice president of Business Operations for U.S. Legend Cars International, as vice president of OEM Partnerships. In the new role, Smith will be responsible for strengthening company relationships, cultivating partnerships and establishing new corporate events with OEMs. Related Articles – Record Number of Manufacturers for 2024 WEC

Record Number of Manufacturers for 2024 WEC Entry List

The 2024 FIA World Endurance Championship (WEC) will feature a record-breaking 14 manufacturers across its Hypercar and LMGT3 classes. Related Articles – NASCAR’s 2024 Drive for Diversity Driver Development Class – World of Outlaws 2024 Late Models Schedule – SCCA Board of Directors Election Results Manufacturers competing in WEC next year include Alpine, Aston Martin,

Motor State Distributing Adds Monit Motorsports to its Offerings

Motor State Distributing, a Michigan-based wholesale warehouse distributor of racing and performance automotive parts, announced the addition of Monit Motorsports to their offering of performance and racing brands. Motor State Distributing is currently the sole U.S. warehouse distributor for Monit Motorsports products. Related Articles – Day Motor Sports Acquired – Lynsi Snyder-Ellingson Receives Bob Russo

Calico Coatings Launches Joint Venture with HEF Group

Calico Coatings, a Denver, NC-based provider of high-performance coatings, has formed a new joint venture with HEF Group, a French developer of surface engineering solutions.  The partnership gives Calico Coatings access to resources for developing advanced and customized coating solutions for its customers, according to the company. HEF Group, with 90 locations in 21 countries, specializes in tribology,