Lubrication Specialties Inc. Hires Retail Marketing Specialist - Engine Builder Magazine

Lubrication Specialties Inc. Hires Retail Marketing Specialist

Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret, has announced the addition of Hollie Maxymillian, a veteran automotive retail marketing specialist to serve as the company’s new Hot Shot’s Secret product manager. 

The all new marketing position was filled in April to ensure Hot Shot’s Secret’s branding presence for the company’s 35+ family of products is leveraged across multiple channels – direct, online and retail, including national and international sales. Reporting to LSI President Brett Tennar, she is tasked with reviewing all current Hot Shot’s Secret distribution to ensure the product line is capitalizing on all retail advertising opportunities, co-op programs, shelf placement, in-store or ecommerce promotions, and to develop a strategy to develop retails sales through a robust omnichannel approach to broaden the reach to DIY and DIFM end customers. 

Maxymillian began her 20-year marketing career working first as VP of marketing & client development with Katalyst Marketing Group where she was responsible for marketing collateral including product incentive rollouts, loyalty programs and all advertising and e-promotions for multi-channel marketing campaigns. In 2015 she joined ITW Global Brands (Houston) as senior marcom manager and was soon promoted to advertising and marketing director where she was responsible for campaign development for multiple national and international brand accounts. Most recently she has served as the senior channel marketing manager for Calumet Specialty Products (Houston) where she increased annual revenue, web traffic, engagement and brand awareness for the lubricant based company year over year. 

Tennar says, “We are very excited to announce this new position at LSI. In interviewing for the role, we were especially impressed with Hollie’s expertise in branding strategies, unique distribution tactics, ecommerce analysis and profitable campaign development for a broad range of products that are similar in scope to our product line – specialty oils, synthetic lubricants, performance brands and more. LSI has experienced incredible growth in a few short years with our flagship brand of performance additives and oils, and Hollie’s experience, business acumen and out of the box thinking is what we trust will help us build a more cohesive brand presence at retail and support our market share plans for growth worldwide.” 

Maxymillian is currently working to complete a second business management degree from Grantham University and will be based from her office in Houston. 

For more information: LubricationSpecialties.com or call 800.341.6516

You May Also Like

Lucas Oil Late Model Dirt Releases 2025 Speedweeks Schedule

The three-track slate starts at Golden Isles Speedway in Brunswick, GA with on-track action at the speedway from January 14-18.

The Lucas Oil Late Model Dirt Series has released the schedule for its 2025 Speedweeks. The three-track slate starts at Golden Isles Speedway in Brunswick, GA with on-track action at the speedway from January 14-18, culminating in a $25,000-to-win finale on January 18.

From there, the tour will head south to All-Tech Raceway in Lake City, FL, which will host three nights of racing from January 30 through February 1.

Haltech, Race Winning Brands Add Support in Australia

Race Winning Brands has appointed Aaron Brookes as Haltech’s new business development manager in Australia.

Ferrari Wins Back-to-Back 24 Hours of Le Mans

The No. 50 Ferrari beat the No. 7 Toyota to the finish line by 14 seconds after 24 hours of racing.

AAM Group Hires David Garmenn to Lead Engine Pro Group

The Johnson City, TN-based distribution group has selected David Garmenn to serve as president of Engine Pro Group and vice president of Engine Pro.

Reno Fernley Raceway to Reopen

In addition to the 3/8-mile clay oval, the 630-acre facility will also host road racing, motocross events, drag racing, a UTV short course, and more.

Other Posts

Skip Barber Formula iRacing Series Returns

The five-round championship will begin in July and feature drivers competing in iRacing’s Formula 4 car for a prize pool valued at more than $500,000.

Blackstone-NEY Ultrasonics to Show Multi-Frequency System at IMTS

The Multi-Frequency Ultrasonic Cleaning System utilizes advanced technology to deliver superior cleaning results without compromising on quality.

Firepunk Diesel Race Team Sets New Pro Mod Records

Firepunk Diesel’s 1970 Duster is now quickest and fastest with an ET of 4.101 and a recorded 194.41 mph.

Rottler and Pat Musi Team Up on Innovation

Goals of the innovation project include reducing time and labor costs while improving the build quality, and developing new engineering and machining techniques.