Race Winning Brands Hires Powersports Veteran Steve Reed - Engine Builder Magazine

Race Winning Brands Hires Powersports Veteran Steve Reed

Race Winning Brands, a manufacturer of high-performance engine components for the automotive and powersports aftermarkets, has hired industry veteran Steve Reed as Wiseco Powersports Brand Manager. 

Reed comes to Race Winning Brands with over 22 years of experience in the powersports aftermarket. At a young age, Reed began his powersports career in distribution and quickly grew to a top performer in inside/international sales. Most recently, Reed spent a long tenure in portfolio management where he managed 150+ brands within powersports distribution, being directly involved in consecutive off-road product portfolio launches while simultaneously maintaining long-established relationships. 

“With Wiseco’s deep roots in powersports and Steve’s experience and passion for the powersports industry, this is a perfect fit for RWB,” commented Scott Highland, Race Winning Brands’ director of powersports. “Having a genuine interest and involvement with the segments we serve is crucial to connecting with customers on an organic level, and Steve brings extensive knowledge and drive that can help us continue to push performance in the right direction.” 

2021 marks the 80th anniversary of Wiseco Performance Products, and Reed’s hire supports RWB’s ongoing efforts to adapt and grow with the evolving powersports markets while remaining true to the grassroots values of Wiseco. Reed will play a key role in both developing existing initiatives and supporting Wiseco powersports growth through product management and development, business platform and partnership support, marketing initiatives, as well as direct customer visits. 

“I am excited to join Race Winning Brands as the brand ,anager of Wiseco and look forward to the challenges ahead” says Reed. “The role I have been offered provides me with some truly great and exciting opportunities, from brand management to visiting established and future customers directly. I really enjoy the face-to-face contact in a customer’s place of business which provides the opportunity to see and listen to their needs to becoming a sustainable business partner(s). This environment, along with being at the track and trade shows for key events, is something I have greatly enjoyed over the years.” 

Reed will begin his new role representing RWB and Wiseco Performance Products effective immediately. 

You May Also Like

LSX Oil Pump Mounting Brackets from Peterson Fluid Systems

Kits include all necessary hardware for mounting oil pumps to the engine block.

Mount Peterson’s R4 oil pump on your LSX engine with these 6061 billet machined mount blade brackets. These right side (14-3106) or left side (14-3105) mounting systems facilitate forward or rearward pump placement to align with drive pulley and integrate tensioning for belt.

Kits include all necessary hardware for mounting oil pumps to the engine block. Brackets are compatible with factory and most LSX variants. Made in the USA since 1976.

Hot Shot’s Secret Stiction Eliminator

Hot Shot’s Secret Stiction Eliminator is engineered to remove stiction, the sludge and varnish created from burnt oil, while also lubricating.

Howards Cams Track Smart Forged H-Beam Connecting Rods

Designed for serious street and sportsman race engines, these H-beam rods are forged and CNC-machined from certified 4340 high tensile steel.

Supertech Sodium-Filled Valves

These Supertech valves offer a significant reduction in valve head temperatures for today’s turbo engines.

Dart Fully Counterweighted LS Crankshaft

These eight-counterweight cranks are precision CNC-machined from premium 4340 steel billet.

Other Posts

Race Winning Brands Names VP of Transmission Business

Race Winning Brands (RWB), a manufacturer of high-performance components based in Mentor, OH, has appointed Craig Stark as vice president of the transmission business unit. Stark joins the RWB team effective immediately and has experience in spearheading growth in the automotive manufacturing, distribution, and service sectors, including time as vice president of aftermarket sales at

Cobb Tuning Subaru Stage 2 Power Package

Cobb OTS maps are aimed at reliably increasing power output with the use of Cobb Stage 2 Power Packages.

Turbosmart’s New Fuel Pressure Regulator Lineup

Turbosmart regulators demonstrate leading fuel control and response via a true 1:1 ratio with superior flow and bypass capacity.

Holley Terminator X Max 7.3L Godzilla Kit

The Terminator X ensures a smooth and responsive driving experience, allowing enthusiasts to harness the immense power of their 7.3L Godzilla engine.

Holley Terminator X Ford Godzilla