Royal Enfield Opens Assembly Facility in Colombia - Engine Builder Magazine

Royal Enfield Opens Assembly Facility in Colombia

Royal Enfield has announced the opening of a CKD assembly plant in Colombia, the third-biggest motorcycle market in Latin America, in partnership with its local distributor, Colombiana de Comercio (Corbeta Group). The motorcycle assembly plant in Envigado, Antioquia marks the second motorcycle assembly plant outside of India, a significant milestone for Royal Enfield.

Royal Enfield is the oldest motorcycle brand in continuous production, manufacturing motorcycles since 1901.

Royal Enfield set up retail operations in Colombia in July 2014, with its first store in Cedritos, a neighborhood in Bogotá. Since then, the company has expanded its retail network in the market and now has 15 exclusive stores in Colombia. Overall, Royal Enfield has 57 exclusive stores and 40 other retail touchpoints in Latin American countries.

The local assembly unit in Colombia will be based at Colombiana de Comercio facility located in Envigado, Antioquia. To begin with, the plant will locally assemble the Royal Enfield Himalayan, starting this month.

The Royal Enfield team alongside Corbeta Group partners celebrate the assembly of the first Royal Enfield Himalayan at the Colombiana de Comercio facility.

From 2014 to 2021, Royal Enfield has seen significant growth in Colombia. From January 2015 to the present, Royal Enfield has sold more than 7,000 motorcycles in the market. The brand has seen an almost 70% growth in sales from January to July 2021, over the same period in 2020.

“At Royal Enfield, we have been committed towards expanding the middleweight motorcycling segment globally,” Vinod K Dasari, CEO of Royal Enfield, said. “The last few years have been a testament to our razor-sharp focus on global markets, evidenced by remarkable growth and expansion which has seen Royal Enfield establish over 790 touchpoints in 60+ countries. Continuing on this journey, we are very happy to announce our first CKD assembly plant in Colombia.”

Royal Enfield North America is headquartered in Milwaukee, WI, and is developing a growing network of more than 125 dealers in North America, including the contiguous U.S., Canada and Puerto Rico.

For more information: www.RoyalEnfield.com

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