Busch Light Announces 'Accelerate Her' Program for NASCAR Drivers - Engine Builder Magazine

Busch Light Announces ‘Accelerate Her’ Program for NASCAR Drivers

Longtime NASCAR supporter Busch Light has announced a new program called “Accelerate Her” in an effort to bring more women into the sport.

Busch Light has pledged to sponsor all eligible women NASCAR drivers—including Natalie Decker, Toni Breidinger, Jennifer Jo Cobb, Amber Balcaen, Brittney Zamora, Stephanie Moyer, and Melissa Fifield—through the program.

“Why hasn’t a female won in one of the top levels of NASCAR? I feel like it’s a fairly simple answer,” Breidinger said. “We don’t get the same (support), equipment, or seat time as male drivers.”

An Accelerate Her partnership with Busch Light includes direct sponsorship fees, brand social-media support, media value, and awareness through owned assets and additional media training and earned public relations.

For more information, visit nascar.com.

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