SCORE International Off-Road Racing—the off-road racing sanctioning body based in Ensenada, Baja California, Mexico—has appointed Kurt Miller to the newly created role of marketing sales manager.
Miller is a longtime industry veteran, recently serving as the director of Marketing and Sales for Westin Automotive/Superwinch. Previously, he was a key accounts manager for Mickey Thompson Tires and Mickey Thompson Entertainment Group (MTEG).
“Since my early years working for Mickey Thompson and MTEG, I have been involved indirectly with SCORE International. I am truly excited to have this opportunity to now become officially part of the current SCORE family,” said Miller, who reunites with longtime mentor and associate, SCORE Vice President of Marketing and Sales Jim Ryan. The pair helped launch Dirt Sports Magazine in 2004.
In his new position, Miller will be involved in every aspect of SCORE marketing programs, including sponsorships, the SCORE Journal publication, live streams, race-day tracking, hospitality, special programs, and more.