EGR Introduces Authorized Internet Reseller Program - Engine Builder Magazine

EGR Introduces Authorized Internet Reseller Program

Mike Timmons, EGR vice president of sales and marketing for the aftermarket division of North America, announces a new EGR Authorized Internet Reseller Program to support the company’s Unilateral Minimum Advertised Price Policy (UMAP) policy. The Authorized Internet Reseller Program and UMAP pricing policy will go into effect September 1. All internet resellers of EGR aftermarket products in the United States and Canada that have not signed the new Authorized Internet Reseller Program agreement by September 1 will be at risk of being placed on a Do Not Sell List. 

EGR manufactures premium automotive accessories for the automotive aftermarket including fender flares, hood guards, body side moldings, truck cab spoilers, window visors, sports bars and tonneau covers and will be introducing new products at this year’s 2022 SEMA Show. 

Timmons, says, “In order to ensure healthy margins on our products and to assure our end-users are being provided a quality sales experience, it was prudent to develop a clearly defined Authorized Reseller Program. This program will provide a more stable online brand presence by consistently providing high quality and company-approved digital content while protecting our very valuable and substantial retail market.”

For more information on EGR USA or to learn more about becoming an EGR Authorized Internet Reseller, visit www.egrusa.com, view this video, or call 800.757.7075. For existing internet dealers seeking additional information about the new UMAP pricing changes and agreement, please email [email protected].

You May Also Like

2025 Daytona 500 Logo Unveiled

Logo pays tribute to iconic Harley J. Earl trophy presented to winner of The Great American Race.

Daytona International Speedway has unveiled the 2025 Daytona 500 logo, paying tribute to the design roots of speed as it features the iconic Harley J. Earl Trophy front and center. Variations of Harley J. Earl awards were presented to Daytona 500 champions for decades. But, it wasn’t until 1998 that the modern Harley J. Earl Trophy featuring Earl’s Firebird I concept automobile, hand-sculpted by artist John Lajba, atop a black trioval base, was presented in Victory Lane.

SEMA Names Ryan Stutzman as New CFO

Stutzman replaces current Vice President and CFO George Afremow, who will retire in June after 12 years with SEMA.

Liqui Moly Sponsors World’s Largest Porsche 356 Gathering

Promoted annually with the seal of Porsche AG and the Official Porsche Club, the International Porsche 356 Meeting takes place on a rotating basis in several countries.

Sick Week Wins USA Today’s Readers’ Choice for Best Motorsports Race

The week-long event held throughout Florida, plays host to over 350 street cars.

NHRA Names New South Central Division Director

Johnson will oversee NHRA member tracks in Texas, Oklahoma, New Mexico, Louisiana, Arkansas and Mississippi.

Other Posts

McLaren Racing’s Zak Brown to Receive IMRRC’s Cameron R. Argetsinger Award

Zak Brown, CEO of McLaren Racing, will receive the 10th annual IMRRC Cameron R. Argetsinger Award at a gala presented by Sahlen’s, NASCAR, Watkins Glen International and IMSA, on Thursday, September 12, 2024. The dinner and presentation will be held prior to the running of the NASCAR Go Bowling at The Glen event, September 11-15,

Schaeffler to Support Automotive Transmission Service Group Education

Schaeffler to provide ATSG members with ongoing education and technical resources.

Bryan LaFlam Secures Ownership Stake in BigStuff Total Power Management

LaFlam will work alongside Ben Davidow, who acquired the company in 2021, as co-owner and director of operations.

Mazak to Unveil New and Expanded Product at IMTS 2024

Mazak’s booth will feature a wide range of machines from its Ez, SYNCREX, QUICK TURN, NEO and INTEGREX series this year at IMTS.