NGK Spark Plugs (U.S.A.), Inc. to Change Company Name Effective April 1, 2023  - Engine Builder Magazine

 NGK Spark Plugs (U.S.A.), Inc. to Change Company Name Effective April 1, 2023 

NGK Spark Plugs Inc. announced that effective April 1, 2023, the company name will become Niterra North America, INC.

NGK Spark Plugs (U.S.A.), Inc., the world’s leading ignition and sensor specialist, announced that effective April 1, 2023, the company name will become Niterra North America, INC. The name change follows the strategy to unify the global brand NGK Spark Plug Co., LTD, which will begin operating under the English trade name Niterra Co., LTD next April. The Japanese language corporate name will not change. 

“As we prepare, create, and lead our company into the future, we continue to grow and expand inside and outside the automotive business and other ICE industries,” said Michael Schwab, President and CEO. “We are becoming an increasingly progressive corporation as we strive to meet our vision for the future. However, it became apparent several years ago that our global corporations’ name in English, although very well established, presented certain limitations, creating a narrow image of our identity to the outside world and not lending itself to evolution.” 

The new name, not specific to spark plugs, combines the Latin words Niteo, shine, and Terra, planet earth, reflecting the company’s future vision and already expanding portfolio of products and services. The company has been preparing and creating for the future for some time, most recently with the development of the Venture Lab, which contributes to society by developing solutions to customer pain points. In addition, the team identifies and curates new ideas in the areas of Mobility, Medical, and Utilities. 

The company will not change the brand of their products with this transition, stating the NGK and NTK brands will remain the trusted brands of their portfolio or products. However, other brands may be added in the future as they continue to evolve. 

“This is an exciting time for our company. We are expanding our core ceramic technologies and challenging ourselves to develop solutions and services that use technologies to resolve social issues while contributing to a sustainable society. We have a strong team with strategic, functional, and operational expertise that will allow us to maximize our growth potential for many years to come.” 

You May Also Like

Speedway Motorsports Names Graham Smith VP of OEM Partnerships

Speedway Motorsports has named Graham Smith, formerly the vice president of Business Operations for U.S. Legend Cars International, as vice president of OEM Partnerships. In the new role, Smith will be responsible for strengthening company relationships, cultivating partnerships and establishing new corporate events with OEMs. Under direction from Speedway Motorsports Executive Vice President and Chief

Speedway Motorsports has named Graham Smith, formerly the vice president of Business Operations for U.S. Legend Cars International, as vice president of OEM Partnerships. In the new role, Smith will be responsible for strengthening company relationships, cultivating partnerships and establishing new corporate events with OEMs.

Under direction from Speedway Motorsports Executive Vice President and Chief Sales Officer Kevin Camper, Smith will work with corporate sales and track operations staff at the company's 11 facilities across the United States.

Record Number of Manufacturers for 2024 WEC Entry List

The 2024 FIA World Endurance Championship (WEC) will feature a record-breaking 14 manufacturers across its Hypercar and LMGT3 classes. Related Articles – Motor State Distributing Adds Monit Motorsports to its Offerings – Calico Coatings Launches Joint Venture with HEF Group – NASCAR’s 2024 Drive for Diversity Driver Development Class Manufacturers competing in WEC next year

Motor State Distributing Adds Monit Motorsports to its Offerings

Motor State Distributing, a Michigan-based wholesale warehouse distributor of racing and performance automotive parts, announced the addition of Monit Motorsports to their offering of performance and racing brands. Motor State Distributing is currently the sole U.S. warehouse distributor for Monit Motorsports products. Related Articles – World of Outlaws 2024 Late Models Schedule – SCCA Board

Calico Coatings Launches Joint Venture with HEF Group

Calico Coatings, a Denver, NC-based provider of high-performance coatings, has formed a new joint venture with HEF Group, a French developer of surface engineering solutions.  The partnership gives Calico Coatings access to resources for developing advanced and customized coating solutions for its customers, according to the company. HEF Group, with 90 locations in 21 countries, specializes in tribology,

NASCAR’s 2024 Drive for Diversity Driver Development Class

NASCAR and Rev Racing have named the 2024 class of the NASCAR Drive for Diversity Driver Development Program. The drivers were evaluated and selected after participating in the Advance Auto Parts Drive for Diversity Combine. Related Articles – GM Registers as a Formula 1 Power Unit Manufacturer – SCCA Hall of Fame 2024 Class Announced

Other Posts

Hot Shot’s Secret Wins AAPEX Packaging Award for Innovation

Lubrication Specialties, manufacturer of the Hot Shot’s Secret brand of high-performance lubricants, oils, and additives, announced the company’s new packaging award for innovation. The award was announced on Tuesday, October 31 at the 2023 Automotive Aftermarket Products Expo (AAPEX) held in Las Vegas.   Related Articles – ARP Named HRIA Business of the Year – NHRA

ARP Named HRIA Business of the Year

The Hot Rod Industry Alliance council of SEMA named Automotive Racing Products, Inc. (ARP) as its 2023 Business of the Year at the HRIA reception held in conjunction with the SEMA Show. ARP was recognized not only for manufacturing the premium grade fasteners employed by many leading engine builders, car builders and race teams, but for

NHRA Lucas Oil Drag Racing Series 2023 Schedule

Officials with the NHRA Lucas Oil Drag Racing Series, which features some of the top Sportsman drivers in drag racing, have announced the schedule for the 2024 season features stops at standout racing facilities across the country, including a pair of new facilities. Related Articles – SBI’s Growth Leads to New Leadership Promotions – PRT

Mitch Davis Returns to IndyCar’s Dale Coyne Racing

Dale Coyne Racing is welcoming back championship- and Indianapolis 500-winning team manager Mitch Davis to lead the team as it enters its 41st season of NTT IndyCar Series competition in 2024. Related Articles – PRT Will Present Various Product Lines at AAPEX 2023 – Indy 500 Winner Tony Kanaan Will Highlight PRI’s 2023 Grand Opening Breakfast