Darlington Raceway—the NASCAR-owned track in Darlington, South Carolina—has announced an agreement with Coastal Carolina University standout quarterback Grayson McCall. With the signing, Darlington Raceway became the first NASCAR-owned track to officially partner with a student-athlete since the new NCAA regulations were passed.
“Grayson McCall is one of the finest quarterbacks in college football, so we are proud to partner with him as the first NASCAR owned track NIL athlete,” said Kerry Tharp, Darlington Raceway President. “Grayson has had a dynamic collegiate career setting NCAA and school records and has lived his entire life in the Carolinas. His playing style exemplifies toughness and competitiveness, and he is the ideal athlete to help promote Darlington’s Too Tough To Tame brand.”
As part of the partnership, McCall will promote the Shriners Children’s presents Darlington Labor Day Race Weekend on Sept. 3–4 and next year’s NASCAR slate at Darlington Raceway. McCall will also have an active presence on the track’s digital platforms and be featured in some of the track’s marketing campaigns. He will also promote NASCAR and Darlington on his own social channels.