Speedway Motorsports executive Jessica Fickenscher has been named Executive Director for the upcoming May 21, 2023, NASCAR All-Star Race at North Wilkesboro Speedway.
A 23-year veteran with the company, Fickenscher will add planning, community relations and stakeholder coordination surrounding All-Star Race week to her current role as Chief Experience Officer for Speedway Motorsports.
In addition to considering ways to improve fan experiences at Speedway Motorsports venues, Fickenscher currently manages the company’s relationship with food-services partner Levy Restaurants; leads business operations for company subsidiaries U.S. Legend Cars International and SMI Properties; and serves as the managing director of Speedway Children’s Charities’ national chapter.
The All-Star race weekend will feature NASCAR’s return to North Wilkesboro Speedway, one of NASCAR’s original tracks, during the 75th anniversary season of the sport. The NASCAR All-Star Race featuring the NASCAR Cup Series will take place on Sunday, May 21, and the NASCAR CRAFTSMAN Truck Series will race on Saturday, May 20. The event weekend will be the first time either series has visited the 0.625-mile short track since 1996.
Event week schedules and ticket information for the 2023 NASCAR All-Star Race Week will be released at a later date.