Shell Lubricants and Blue Tide Environmental to Work Together to Progress Circular Economy - Engine Builder Magazine

Shell Lubricants and Blue Tide Environmental to Work Together to Progress Circular Economy

Pennzoil-Quaker State Company, a subsidiary of Shell plc (“Shell”), has acquired a 49% interest in Blue Tide Environmental LLC (“Blue Tide”), a company focused on building a global network of lubricant recycling facilities. Blue Tide is owned by Tailwater Capital LLC, a private equity firm that takes an integrated approach to investing in energy and environmental infrastructure solutions. 

Blue Tide is making progress on a 5,000 barrel per day plant in Baytown, TX, which Blue Tide will operate. The facility, which will process used lubricants into high-quality base oils and other co-products, such as gas oil and flux, is scheduled to start up in 2024. 

“Acquiring an interest in Blue Tide is a step in our journey to support a circular economy for lubricants,” said Machteld de Haan, Executive Vice President for Shell Lubricants. “We look forward to working closely with Blue Tide to evaluate opportunities for recycled lubricants as we continue to develop sustainable solutions to complement our existing range of products.”

“We are thrilled to collaborate with Shell to increase access to reliable and high performing recycled lubricants,” said Mark Bouldin, Chief Executive Officer of Blue Tide. “As we continue to make progress on the completion of our state-of-the-art facility, working with exceptional organizations like Shell and Tailwater will allow us to hit the ground running upon completion and position Blue Tide as the premier provider of sustainable, high-quality Group II+ base oils.”

“We share Shell’s optimism and vision for Blue Tide as the recycled lubricants space evolves and demand for Group II+ base oils continues to grow,” said Edward Herring, Co-Founder and Managing Partner at Tailwater. “We look forward to continuing to support the entire Blue Tide team as they bring the state-of-the-art facility online and grow the business while promoting the circular economy.”

Shell and Blue Tide will look for further opportunities to work together to strengthen the circular economy for lubricants.

You May Also Like

Thousands Oppose California’s Mandate Banning New Gas-Powered Vehicle Sales

SEMA members and industry consumers send EPA over 5,000 letters in opposition to ACC II Waiver

SEMA member companies and automotive enthusiasts have come out in strong opposition to the California Air Resources Board's (CARB) "Advanced Clean Cars II" (ACC II) regulation that would ban the sale of new internal combustion engine motor vehicles by 2035. Specialty aftermarket businesses and industry supporters sent over 5,000 letters to the U.S. EPA expressing opposition to the agency providing California a Clean Air Act waiver, which is required in order for ACC II to take effect. Industry and enthusiasts alike have united in opposition to California’s Zero Emissions Vehicle (ZEV) mandate that would adversely impact automotive businesses, their employees, and millions of automotive enthusiasts. 

Howell EFI Launches New Website and Promotions

Howell EFI, a leading manufacturer of electronic fuel injection for older pre-computer vehicles of all types, has newly launched a user-friendly website, as well as introduced free ground shipping on orders over $500 to the lower 48 states, and a March Madness sale of 10% off any order. Related Articles – Dayco Begins Full-Scale Belt

Dayco Begins Full-Scale Belt Production in Mexico

At the end of 2022, Dayco, a leading engine product and drive systems manufacturer for the automotive, industrial and aftermarket industries, announced it was investing in a new manufacturing facility in San Luis Potosí, Mexico, to produce its globally recognized OE-quality drive belts. Related Articles – VP Racing Partners with Ida Zetterstrom for 2024 NHRA

Cummins Announces Next Gen X15 Diesel Engine

Cummins Inc. has announced it will launch its most efficient heavy-duty diesel engine ever. As the next product in the Cummins HELM 15-liter fuel agnostic platform, the diesel X15 will be compliant with U.S. EPA and CARB 2027 aligned regulations at launch. The next generation X15 diesel engine in North America will serve the heavy-duty

Hendrick Motorsports Partners with GROB Systems

Hendrick Motorsports and GROB Systems Inc. have teamed up for a synergistic partnership to bring precision 5-Axis GROB machines to the Concord, NC campus of the 14-time NASCAR Cup Series champions.  Related Articles – Sick Week 2024 Results – Isky Racing Cams’ Ron Iskenderian Has Passed Away at 75 – MPMC Media Trade Conference to Relocate in 2025

Other Posts

Mobil 1 Celebrates 50th Anniversary

In 2024, ExxonMobil will commemorate its 50-year history of the Mobil 1 brand with a series of initiatives across partnerships, motorsports, and virtual reality, each of which will highlight the brand’s legacy and what’s to come. Related Articles – Lewis Hamilton to Leave Mercedes for Ferrari in F1 2025 Season – Formula 1 Rejects Andretti

Lewis Hamilton to Leave Mercedes for Ferrari in F1 2025 Season

Lewis Hamilton will join Ferrari next year and replace Carlos Sainz.

Formula 1 Rejects Andretti and Cadillac

Formula 1 earlier this week rejected Andretti Global’s long-held bid to join the series in the 2025 or 2026 season, also denying the team’s corporate partner General Motors. Related Articles – Competitors Revealed for ’24 Pikes Peak Hill Climb – Hot Rod Drag Week 2024 to Celebrate 20th Anniversary – Engine Builder Hall of Fame

Nasr Victorious at Rolex 24 for Penske, Porsche

Felipe Nasr delivered the first Rolex 24 At Daytona overall win for team owner Roger Penske in 55 years, and the first for Porsche in 14 years, in an exciting conclusion Sunday to the iconic endurance sports car race. Related Articles – 3 Engines for Sale – LS3 and Two Small Block Chevys – Holley