DEI Adds New VP of Sales & Marketing - Engine Builder Magazine

DEI Adds New VP of Sales & Marketing

Design Engineering, Inc. (DEI) is excited to announce the addition of Brad Bricker to its sales team. 

As the new Vice President of Sales & Marketing, Bricker will manage the inside sales team focused on DEI’s automotive aftermarket products, as well as work with automotive aftermarket representatives, outside representatives in the RV and Powersports groups, and DEI’s marketing and product development teams. 

Bricker brings nearly 30 years of sales, marketing and management experience for automotive equipment and accessory manufacturers. He has a wealth of experience in automotive sales and product development, combining a servant leader mindset with a track record of growing sales and a focus on building relationships. Bricker said he looks forward to joining DEI, with its family-centric culture and reputation for excellence. 

“The company treats their employees like family and everyone that works here genuinely cares about the welfare of the company and in providing the best products and service to their customers,” Bricker said, adding that the brand is well-liked and respected by everyone from consumers to fellow manufacturers. “The company philosophy is all about doing the right thing, being customer centric, and taking the time to have some fun along the way.” 

A native of the Columbus, Ohio, area, Bricker will return to his home state after spending the last 28 years in Boulder, Colorado. He has two sons, ages 21 and 25, and when not at work he enjoys mountain biking, hiking, vacationing on the beach and spending time with his Pitbull mix, Lolo. 

He is excited to be part of DEI and its commitment to providing innovative thermal and sound solutions for its customers. New product development is vital for automotive aftermarket companies, and DEI has made that work a priority. 

“The future at DEI is bright,” said Tom Miller of DEI. “The company remains committed to listening to the needs of our consumers and distributors so we can continue to lead the field in the development, manufacturing, and distribution of quality new products and adding Bricker to our team will continue DEI in this direction.”

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