Discover Pro Tips & More at Drag Racing Sponsorship Summit - Engine Builder Magazine

Discover Pro Tips & More at Drag Racing Sponsorship Summit

Racers, teams, promoters and sponsors at all levels of competition are invited to join sponsorship guru Alex Striler and more than a dozen top panelists from some of the biggest brands in motorsports for the 2023 Drag Racing Sponsorship Summit.

The all-virtual conference—available through Zoom—takes place March 28, from 4-7 pm Pacific / 6-9 pm Central, and includes four separate sessions: Why Brands Sponsor; Successful Activations; Creating Value; and Networking & Closing Deals. Visit for more information and to register.

And, if you missed early bird pricing, don’t worry: Just enter promo code “PRI50” at checkout and save $50 on registration!

“We can’t teach you to drive, but we can tell you what sponsors want for their investment,” Striler said. “There are many ways to create value for sponsors through racing, and exposure is no longer on top. Connections—including digital—have replaced exposure. The goal of this summit is to explain what brands value so you can generate that value and finally get PAID CASH, instead of product.”

Panelists scheduled to appear include NHRA Funny Car Champion Ron Capps; Tom Bogner, formerly of Lucas Oil; Andre Jackson of Toyota; Ritchie Lewis of Sunoco Race Fuels; Scott “Woody” Woodruff from Elite Motorsports; Two-time PDRA World Champion Amber Franklin of Red Line Oil; Jackie Donahue of NGK Spark Plugs; BMW Motorcycle Racing Ambassador Dystany Spurlock; Dan Schechner of PRI; and many more.

Everyone who attends the live event receives access to the recording for one year. For more, including complete agenda and speaker information, visit

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