Lubrication Specialities Adds to its Marketing Team - Engine Builder Magazine

Lubrication Specialities Adds to its Marketing Team

Lubrication Specialties (LSI) has announced the addition of Ben Haws as its new digital marketing manager and Chris Lane as Hot Shot’s Secret’s new field marketing representative.

Haws will develop strategies to build brand loyalty from new and returning users for multiple markets. He will also work to increase educational opportunities for the HSS dealer network and fleets. Haws has 10 years of experience in digital media production and marketing. 

Lane will help create programs that will drive brand loyalty and develop strategies to increase brand awareness at consumer and trade events. A self-described racing and semi-truck enthusiast, Lane has a collection of performance vehicles and has co-hosted No Prep events throughout Ohio, Kentucky, and Michigan. He has also served as a race official across the country. 

“Rarely do we find people that have a true passion for their work and are able to hit the job running. Haws has a proven track record with creative digital strategies that are executed flawlessly, and Chris is a natural in his role as a field marketing representative. He has even used our products for three years and can speak about their effectiveness first-hand. We are fortunate to have both on board and look forward to their contribution to the long-term growth of Hot Shot’s Secret,” said Brett Tennar, LSI president. 

For more information, visit lubricationspecialties.com and hotshotsecret.com

You May Also Like

Building Plans Revealed for Lucas Oil Indianapolis Raceway Park

The plans include a new Wally Parks Tower, renovated suites, a new fan entrance, and moving the professional pits.

The NHRA has revealed a multi-phase plan for upgrades at Lucas Oil Indianapolis Raceway Park (IRP) in Brownsburg, Indiana. The plans include a new Wally Parks Tower, renovated suites, a new fan entrance, and moving the professional pits to a new location inside the facility.

As part of an overall reinvestment into facilities owned and operated by the NHRA, the sanctioning body's upgrades at IRP will begin later this year and take place over three phases.

World of Outlaws Announces Finals Schedule

The World of Outlaws World Finals Championship weekend at The Dirt Track at Charlotte is set for Wednesday-Saturday, November 6-9.

A Custom Cosworth V10 Engine will go in Red Bull’s RB17 Hypercar

Only 50 examples of the RB17 will be produced, and it is the latest hypercar to feature a Cosworth engine.

Melling to Giveaway ‘Crew Member for a Day’ Experience

Coming off their Melling Supports Cars Show, Melling is now offering the chance to be an NHRA crew member for a day at the NHRA US Nationals.

John Force Leaves Hospital for Rehab Center

John Force has left VCU Medical Center for a rehab facility selected because of its success in treating other race car drivers with similar issues.

Other Posts
Lubrizol Additive Solutions for GF-7

Lubrizol’s additive solution to meet new performance requirements will enable oil marketers to upgrade to ILSAC GF-7 with ease.

Cosworth Returns to Goodwood Festival of Speed

At this year’s Goodwood Festival of Speed, Cosworth will feature an array of machines with its innovative engineering at their heart.

Engine Ice Launches Refreshed Website

Related Articles – Choate Engineering Performance to Lead Webinar on the Cummins Engine – Niterra Announces Todd Cullums as VP of Manufacturing Operations – Supreme Court Decision Helps Auto Aftermarket Against Federal Overeach

Choate Engineering Performance to Lead Webinar on the Cummins Engine

Cass Choate of Choate Engineering Performance is returning to PERA to talk about the Cummins diesel engine. He will take advantage of his vast experience to delve into its problems and what his shop has learned about fixing them. Related Articles – LSI Chemical Adds New Business Development Manager – Starrett Introduces Touchscreen Wireless Digital