FRAM Launches New Premium Oil Filter - Engine Builder Magazine

FRAM Launches New Premium Oil Filter

FRAM®, has announce the launch of a new and innovative premium oil filter exclusively at Walmart, FRAM Synthetic Endurance™.

FRAM Synthetic Endurance™ is a premium, high-flow synthetic oil filter that provides maximum protection and performance for up to 25,000 miles when paired with the appropriate synthetic motor oil. Engineered with a heavier steel construction, FRAM Synthetic Endurance™ provides enhanced durability to meet the demands of today’s higher-pressure engines.

“Our most durable premium oil filter in the market, FRAM Synthetic Endurance™, is designed to meet the growing performance needs of newer/late model vehicles. FRAM Synthetic Endurance™ is equipped with a durable, heavy duty construction, a fully synthetic media that provides 99% filtration, and 360° textured grip for easy installation and removal,” said Jeff Dent, Director of Product Management for FRAM.

FRAM Synthetic Endurance™ was uniquely designed with innovative technology to provide vehicles with extended protection and performance that exceed beyond standard oil filter function. FRAM Synthetic Endurance™ filters feature:

  • High-Flow Synthetic Oil Filter provides proven protection for up to 25,000 miles.
  • 360° Textured Grip provides non-slip surface for easier installation and removal.
  • Perfect Seal® No-Stick Gasket provides extended durability that is designed for longer synthetic oil change intervals.
  • Heavy Duty Base Plate engineered to withstand higher pressure engines.

FRAM Synthetic Endurance™ premium oil filters are an exclusive product offering to Walmart and are only available at Walmart retail locations in the United States.

For more on FRAM® filtration products, visit fram.com.

You May Also Like

Reid 426 Intake Roller Rocker Arms

Reid’s 426 intake roller rocker arm is for “high” ratio stand set ups.

rocker arms

Reid’s 426 intake roller is for "high'' ratio stand set ups. The 426 roller intake rocker arms with a 1.675" fulcrum length is available in ratios of 1.70, 1.75 and 1.80.

Reid machines, designs and manufactures its own line of racing products with an extensive background in drag racing in Top Fuel, Blown Alcohol, Injected, Fuel and Pro Mod classes, but also services a wide variety of motorsports applications.

Lucas Oil Fuel System Products

Preventive maintenance for fuel systems is just as important as regular oil changes.

ACL Race Series Performance Oil Pumps

ACL Race Series oil pumps are designed with high-output and high-volume capabilities.

ACL oil pump
UEM Icon 5.3L EcoTec3 L83 Gen V GDI Pistons

The piston line features forged 4032 alloy for NA and 2618 alloy for boosted applications.

UEM Icon pistons
CHE Ford Godzilla Trunnion Kit

The kit includes 16 heat-treated steel trunnions, 32 bronze bushings, and 33 retainer clips.

CHE trunnion kit

Other Posts

Rislone DEF Crystal Clean

First-of-its-kind product removes damaging crystals from SCR systems, clears P20EE codes.

Rislone DEF Crystal Clean
Pistal High Compression 100mm Drop-in Piston Kit

Made from forged aluminum, these Pistal pistons are both light and have high resistance.

Pistal pistons
B&B Performance Adjustable Billet Timing Pointers

Available for SBC, BBC and SBF, pointers come with stainless steel pointer, fasteners and a black anodized finish.

timing pointers
Holley Sniper 2 EFI

Holley’s Sniper 2 EFI ushers in a wide range of new technologies and features.

Holley Sniper 2 EFI