Elite Motorsports Names New Branding & Motorsports Director
Scott “Woody” Woodruff has been named the new Branding and Motorsports Director at Elite Motorsports, LLC. In his new role, Woodruff will work closely with the organization’s various brands, including Elite Motorsports, Elite Performance, Elite HP, Patterson-Elite, and Elite Cultivation. Woodruff was most recently the Director of Media and Motorsports at JEGS, where he spent
LSI Promotes Kyle Fischer to Director of Branding & Promotions
Lubrication Specialties Inc. (LSI) President Brett Tennar has announced the immediate promotion of Kyle Fischer to Director of Branding & Promotions. Fischer joined LSI in 2017 as Director of Marketing followed by a promotion in 2019 to Director of Sales. He has quickly risen through the ranks taking on increased responsibility and senior leadership roles to
Cloyes Unveils New Global Branding Strategy and Website
After hearing from its customers and gaining important market intelligence, Cloyes Gear and Products, Inc., has unveiled a new global branding strategy and logo, as well as a new website.
United Engine & Machine Introduces New UEM Pistons Branding
United Engine & Machine Company, the Carson City, Nevada-based manufacturer of high performance pistons for automotive, industrial and motorcycle applications, has just introduced a new corporate logo.
King Bearings to Introduce New Master Catalog and Updated Branding at AAPEX 2014
King Engine Bearings will be introducing its 2015/16 master catalog and new branding and marketing materials at the 2014 AAPEX show in Las Vegas. Its new catalog features more than 200 new applications for replacement and racing and expanded technical information on King’s advanced materials and geometric innovations.
Tom Marx Will Present Power Branding for PERA Webinar
The Production Engine Remanufacturers Association (PERA) will hold a webinar on "Power Branding" featuring Tom Marx, president and CEO of The Marx Group. Scheduled for Wednesday, May 15 from 10 a.m. – 11 a.m. (CST), the PERA webinar will provide attendees with step-by-step ideas on how to achieve and use strong brand equity to improve
Holley Plans Shift to Holley Performance Brands
This transformation will be fueled by leveraging Holley’s portfolio of iconic brands to drive innovation and engagement in key consumer verticals.
Arrow Pit Carts
Arrow has standard configurations available as well as options that can be fine-tuned to suit your needs.
VP Racing Partners with Ida Zetterstrom for 2024 NHRA Season
VP Racing Fuels, Inc., a leader in performance fuels, lubricants and additives, announced it will be an associate partner of Ida Zetterström and JCM Racing for the 2024 NHRA season, as Zetterström chases the Rookie of the Year honors in the 21-race NHRA Mission Foods Series season. “We’re excited to be part of Ida Zetterström’s
Ryan Milliken Makes Diesel Motorsports History at No Mercy 14
Driving his Cummins diesel-powered Nova, Milliken bested the nation’s top gasoline-powered competitors to claim the X275 class victory.
Compound Turbo 12-Valve Cummins Engine
Beginning this diesel build with a core Cummins engine that looked like it had been at the bottom of the ocean, Dakota Sargent of Fullhook Performance was tasked with turning the 12v Cummins into a SEMA-level engine build. See what he was able to deliver!
Hot Shot’s Secret Introduces Adrenaline R82+ Competition Diesel Performance Additive
Hot Shot’s Secret extends the company’s Adrenaline® Racing product line with a new competition diesel performance additive – ADRENALINE R82+™. Formulated for competitive off-road vehicles, ADRENALINE R82+ combines a powerful cetane improver with Hot Shot’s Secret’s new ADRENALINE Racing Top Lube fuel lubricant to decrease wear by up to 41% in ASTM testing. The result is a diesel
Pertronix Brands Becomes the Aeromotive Group
After acquiring Aeromotive Inc. and Waterman Racing Components in 2020, PerTronix Performance Brands has now become The Aeromotive Group. Uniting nine automotive brands under one parent company, the Aeromotive Group currently represents the following brands: Over the coming months, brands within The Aeromotive Group will launch new products at the 2023 SEMA Show and PRI Show and
Ford Formally Unveils Mustang GT3
Ford has unveiled the Mustang GT3 race car, based on the all-new 2024 Mustang Dark Horse, during a special ceremony as part of this year’s 24 Hours of Le Mans, June 10-11. The automaker also announced plans to enter the GT3 into the iconic endurance race’s FIA GT3 category in 2024, along with an entry in
Hot Shot’s Secret Sponsored Competitors Sweep UCC Podium
Hot Shot’s Secret sponsored competitors have once again filled the podium at the 2023 Amsoil Ultimate Callout Challenge (UCC), the premier diesel event in the USA that brings together the top diesel trucks in the nation to compete for points in three categories – drag racing, dyno competition and sled pulling. Hot Shot’s Secret, an event Gold
Heavy-Duty Diesel Engines, Equipment and Replacement Parts
Relying on OE manufacturers like Caterpillar, Cummins, Detroit Diesel and Waukesha has always been an option, but diesel equipment owners are now more than ever seeking the aftermarket as a more viable solution for replacement parts.
Josh Steinmetz Named Hot Shot’s Secret Brand Manager
Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has announced the promotion of Josh Steinmetz to Hot Shot’s Secret Brand Manager. Since Steinmetz’s employment in 2019, he has quickly risen in assigned responsibilities working first as digital marketing manager before being promoted to e-commerce and digital marketing manager. In his capacity as brand manager for the
Hot Shot’s Secret Signs Two Year ODSS Title Sponsorship
Hot Shot’s Secret, a leading manufacturer of diesel additives and performance racing oils and fluids, announces a two-year Title Sponsorship of the Outlaw Diesel Super Series (ODSS) for 2023 and 2024. As a longtime supporter of diesel motorsports, Hot Shot’s Secret also recently announced title sponsorship for the National Hot Rod Diesel Association (NHRDA) for
Hot Shot’s Secret Announces Title Sponsorship of the NHRDA Diesel Drag Racing and Sled Pulling Series
Hot Shot’s Secret is pleased to announce the title sponsorship of the National Hot Rod Diesel Association (NHRDA) series. NHRDA, billed as the world’s largest diesel organization, promotes diesel events throughout North America including diesel drag racing, sled pulling, show ‘n shines, dyno competitions, and burnout competitions. At this time, NHRDA has committed to five
Hot Shot’s Secret Gasoline Extreme in a New Formula and Capless Bottle Design
The one-tank clean-up formula features a highly effective Polyetheramine (PEA) detergent to thoroughly clean valves, pumps, injectors, rings, pistons, and upper cylinders.
