Valvoline Global Introduces Restore & Protect Motor Oil
Valvoline Global, a worldwide leader in automotive and industrial solutions, has announced the launch of its premium full synthetic motor oil, Restore & Protect. The new oil removes up to 100% of engine-killing deposits with continuous use, restoring engines to run like factory clean while protecting against future damage. According to Valvoline, this latest addition
Valvoline Iron-Man Late Model Series to Partner with DIRTcar Racing
Officials with the Valvoline Iron-Man Late Model Series have announced a new partnership with DIRTcar Racing for the organization to sanction all Late Model events under the DIRTcar banner in 2023. The announcement allows drivers on the Kentucky-based Valvoline Iron-Man Late Model Series to compete for national and regional points—plus an additional points funds already
Valvoline to Highlight its State-of-the-Art Engine Lab
Valvoline Inc. has unveiled a new broad-based digital and broadcast media campaign featuring its unique, state-of-the-art engine lab.
Valvoline Instant Oil Change Kicks Off Pink Wiper Sales with Pink Out Day
Saturday, October 3, will be the official launch of Valvoline Instant Oil Change’s October Pink Wiper fundraising campaign. This national event has participating locations giving away special pink swag.
Valvoline Launches TeamValvoline.com
Valvoline, a brand of Ashland Inc., has announced the launch of TeamValvoline.com, a new online resource that provides a one-stop destination for racers, engineers and auto professionals and car enthusiasts to gain access to exclusive content from industry leaders and connect with a community of racers and racing fans.
Reinvention Project Revealed: Valvoline unveils Dale Earnhardt Jr.’s and Jimmie Johnson’s Classic Truck Creations
Valvoline and Hendrick Motorsports today unveiled two completely reinvented, redesigned classic Chevrolet trucks, the culmination of the brand’s first-of-its kind Reinvention Project campaign. After several weeks collaborating with the expert mechanics at Hendrick Performance, Sprint Cup Series drivers Dale Earnhardt Jr. and Jimmie Johnson inspected their finished trucks. The two then went head-to-head in a
Dale Earnhardt Jr. and Jimmie Johnson team up with Valvoline for Reinvention Project
Starting February 11, 2014, car enthusiasts everywhere can put their know-how to the test in an attempt to guess the various features of Dale Earnhardt Jr.’s and Jimmie Johnson’s creations. A virtual garage hosted at www.ReinventionProject.com invites consumers to select the parts that the drivers hand-picked for their high-performance trucks, from Chevrolet Performance engines, to American Eagle
Valvoline Expands Engine Guarantee
Valvolinehas expanded its Valvoline Engine Guarantee program and is rolling outa new companion advertising campaign. The initial television spotswilll be aired during telecasts of the 2010 NBAPlayoffs on multiple networks. Participants must register their vehicles atvalvoline.com, use Valvoline motor oil regularly and their engines canbe guaranteed up to 300,000 miles. Originally available only tovehicles with
Valvoline Launches Unprecedented Engine Guarantee
The motor oil category has seldom been home to bold, game-changing moves. Valvoline is breaking from tradition with an innovative offer that is without precedent in the automotive aftermarket. Use Valvoline motor oil regularly, and your engine can be guaranteed – up to an industry-shattering 300,000 miles. “We’re putting our money where our mouth is,”
Valvoline Offers Drivers 300,000-Mile Engine Guarantee
Valvoline has unveiled what it calls an "unprecedented" offer to motorists. Drivers who register their vehicles at valvoline.com and use Valvoline motor oil regularly will be given a guarantee of 300,000 miles on their engine. “We’re putting our money where our mouth is,” said Sam Mitchell,president, Ashland Consumer Markets (Valvoline). “We want to keeppeople on
Jack Roush, Valvoline Collaborate on New High Performance Motor Oil Line
Racingnotable Jack Roush has partnered with Valvoline to create Roush MotorOil, “the ultimate engine elixir for performance vehicles.” Roush Fenway Racing exclusively uses Valvoline oil in its stockcars for its quality and performance, and now it wants to work toimprove the oil used in high-performance street engines. The end resultis Roush Motor Oil, a line
Two Late Model Series to Merge
The American Late Model Series has merged with the Iron-Man Late Model Series and will rebrand as the Valvoline American Late Model Iron-Man Series. The series will compete under DIRTcar Late Model technical and tire rules, and will feature races in Ohio, Michigan, Indiana, Kentucky, Tennessee, Georgia, and Alabama. Chris Tilley will manage day-to-day operations
Automotive Industry Veteran RJ de Vera Joins SEMA as Vice President of Marketing
SEMA, the host of the aftermarket industry’s premier products trade event, has announced RJ de Vera as its Vice President of Marketing. De Vera comes to SEMA after 12 years at 3M, a Fortune 100 company, including the last seven as Global Leader of Digital Marketing and Public Relations for the Meguiar’s Car Care brand.
Cummins Launches Online Store for Genuine Parts & Products
Cummins Inc. has launched its new shop.cummins.com online store giving customers a convenient way to shop for the Genuine Cummins parts and products they depend on. The online store boasts an expansive list of up to 50,000 Genuine new and ReCon Cummins parts and products such as Fleetguard, Valvoline, Power Service, Cummins Onan, Webasto in the U.S.,
Cummins Launches Online Store for US Customers
Cummins Inc. has announced the launch of its online store for customers in the United States. The site, shopcummins.com will allow customers to choose from more than 200 products at their convenience.
Regulations and Research: How PC-11 Became a CK-4/FA-4 Reality
PC-11 had its beginnings at least a decade ago due to the EPA and government regulators pushing for higher heavy-duty truck fuel economy standards. The American Engine Manufacturers Association (EMA) wrote a letter to the American Petroleum Institute (API) and the American Society for Testing of Materials (ASTM) asking for their help in developing new, more fuel efficient diesel engine oils. Everyone agreed that new heavy-duty engine oil specifications would be needed to improve fuel economy significantly. Engine manufacturers, chemical companies, and oil marketers then began the process of identifying new engine and lab tests to define the performance levels needed to create these oils. Considerable R & D has occurred since that letter.
High Performance Engine Oils
Boy, has life ever gotten complicated! Back in the late ‘60s and early ‘70s when Jim Kirby, Mike Kausch, and I were racing fueler Chevy funny cars, there were only about six American racing oils on the market. Three were produced by major oil companies (Pennzoil, Quaker State and Valvoline), and three were produced by
High Performance Engine Oils
Now we have break-in oils, high-performance oils, hot rod oils, and turbo oils in addition to traditional racing oils, each developed to be very application specific. So how in the world is the average guy supposed to understand all this new complexity?
Engine Builder Shop Solutions: July 2010
Use New Head Bolts In Your Rebuilt Engines How much pressure is exerted on a head bolt? In a typical V8 engine, peak combustion pressures could be around 1,100 psi, which means each cylinder exerts about 14,000 lbs. of pressure on the cylinder head at full throttle. In fact, each head bolt may have to