Holley Names Philip Dobbs Sr. VP of Customer Experience Marketing
Dobbs to lead customer engagement, digital strategy, and brand focus across Holley’s verticals.
Brent Berman Appointed Vice President of Sales and Marketing of Specialty Products Company
Brent Berman has been appointed vice president of sales and marketing of Specialty Products company, a Longmont, Colorado-based manufacturer of vehicle alignment tools, suspension components and oil/fuel system products. Berman, who joins Specialty from First Brands Group, will oversee sales, marketing and other key functions across Specialty Products Company, SPC Performance and Peterson Fluid Systems.
Radford Racing School Names Kin Wolfkill as VP of Sales and Marketing
Radford Racing School has named Kim Wolfkill as its vice president of sales and marketing. Wolfkill will manage the sales and marketing functions and play an active role in creative campaigns, strategic partnerships, special events, group sales and expanding the school’s industry presence. Wolfkill has 25 years of automotive industry experience across multiple fields, including
Mastercam’s CNC Software Appoints New Marketing Director
CNC Software–the developers of Tolland, Connecticut-based Mastercam–has announced that Liz Shovlin is its new marketing director. Shovlin will lead efforts to support the brand’s ongoing market expansion and further develop the company’s position as one of the global leaders in manufacturing technology. Shovlin has a wealth of sales and marketing experience, first starting her career
MAHLE Motorsport Hires New Marketing Manager – Former Hot Rod Magazine Editor Rob Kinnan
MAHLE Motorsport, the premier performance division of MAHLE North America, is pleased to announce the addition of former Hot Rod Magazine editor, Rob Kinnan, as the company’s marketing manager. Kinnan, recognized in the industry as one of the top content creators for the performance and racing industry, will be responsible for all marketing decisions for
VP Racing Names Steve Ward Director of Marketing
VP Racing Fuels—the provider of racing and performance fuels, lubricants, additives and branded retail based in San Antonio, Texas—has announced Steve Ward as director of Marketing. “With over 30 years of marketing experience across a broad range of product categories, Steve brings an ideal background for our product and channel expansions. With his years in
Lubrication Specialities Hires Bud Prenatt as Director of Marketing
Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret™, the fastest growing performance lubricant brand in the USA, announces the addition of Bud Prenatt to the company’s marketing team. Prenatt, a highly experienced product marketing leader in the heavy-duty transportation industry, joined LSI in February 2023. Formerly the product marketing manager for a Ohio based company
AAM Group Hires Jeff Kesar as Engine Pro Marketing Specialist
After assuming operational oversight of Engine Pro, The AAM Group—the automotive aftermarket program distribution group and specialty marketing firm based in Piney Flats, Tennessee—has announced Jeff Kesar will help lead marketing and strategic planning for Engine Pro. In his role as AAM Group Marketing Specialist, Kesar will work to bring Engine Pro into the existing portfolio of
Lubrication Specialities Adds to its Marketing Team
Lubrication Specialties (LSI) has announced the addition of Ben Haws as its new digital marketing manager and Chris Lane as Hot Shot’s Secret’s new field marketing representative. Haws will develop strategies to build brand loyalty from new and returning users for multiple markets. He will also work to increase educational opportunities for the HSS dealer network
Sonoma Raceway Names Karen Davis VP, Marketing and Events
Officials with Sonoma Raceway—the road course and drag strip located in Sonoma, California and owned by Speedway Motorsports—have appointed NASCAR industry veteran Karen Davis as the vice president of Marketing and Events. “I am thrilled to take on this new role at Sonoma Raceway as it rounds out my professional experience in motorsports marketing with
DEI Adds New VP of Sales & Marketing
Design Engineering, Inc. (DEI) is excited to announce the addition of Brad Bricker to its sales team. As the new Vice President of Sales & Marketing, Bricker will manage the inside sales team focused on DEI’s automotive aftermarket products, as well as work with automotive aftermarket representatives, outside representatives in the RV and Powersports groups, and DEI’s
Mickey Thompson Names Heather Tausch as Senior Director, Marketing
Mickey Thompson Tires & Wheels—the Stow, Ohio-based manufacturer of truck, street, and drag tires and wheels—has promoted Heather Tausch to senior director of Marketing. She was formerly director of Product Management. In this new role, Tausch will lead Mickey Thompson’s Product and Marketing teams and oversee the strategy and execution of all product development and
SCORE Names Kurt Miller as Marketing Sales Manager
SCORE International Off-Road Racing has appointed Kurt Miller to the newly created role of marketing sales manager.
Automotive Industry Veteran RJ de Vera Joins SEMA as Vice President of Marketing
SEMA, the host of the aftermarket industry’s premier products trade event, has announced RJ de Vera as its Vice President of Marketing. De Vera comes to SEMA after 12 years at 3M, a Fortune 100 company, including the last seven as Global Leader of Digital Marketing and Public Relations for the Meguiar’s Car Care brand.
VP Promotes Dolan to Vice President of Marketing
VP Racing Fuels, Inc., a world leader in fuel technology and product innovation, announced the promotion of Ben Dolan to Vice President of Marketing. “The VP team takes pride in having star players in every division and at every level,” said Alan Cerwick, VP’s President and CEO. “Since joining the VP team as Director of
Permatex Promotes Ben Grueser To Associate Marketing Manager
Permatex, the provider of chemical technology for automotive maintenance and repair, has named Ben Grueser as associate marketing manager. He will be responsible for the management of ITW’s Spray Nine and Fast Orange brands, initiate and coordinate the launch of new products, and manage profit improvement projects. Grueser first joined Permatex in its finance department
SEMA Seeking Seasoned and Self-Driven Chief Marketing Officer
As SEMA continues to grow and increase its member benefits offerings and advocacy efforts, the association is seeking a dynamic visionary to serve in the newly created position of chief marketing officer (CMO). The successful candidate will be responsible for guiding the organization in developing comprehensive outreach, public engagement, thought leadership, industry awareness and content
Texas Motor Speedway Promotes New VP of Marketing
Texas Motor Speedway (TMS) has promoted Ellen Stallcup to the newly created position of vice president of marketing. “Ellen continues to be an incredible leader, marketer and team player for our company and Texas Motor Speedway,” Speedway Motorsports Vice President of Partnerships, Geoff Ulrich said. Stallcup began working for the multi-purpose facility—which celebrates its 25th
Lubrication Specialties Inc. Hires Retail Marketing Specialist
Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret, has announced the addition of Hollie Maxymillian, a veteran automotive retail marketing specialist to serve as the company’s new Hot Shot’s Secret product manager. The all new marketing position was filled in April to ensure Hot Shot’s Secret’s branding presence for the company’s 35+ family of products
LSI Chemical Adds Business Development & Marketing Manager
LSI Chemical, a manufacturer of high performance oil and fuel additives for downstream oil, gas and diesel fuel production, has announced Thomas Robinson as the company’s new business development and marketing manager. The new position was created in March in response to the company’s rapid growth of new international distributors authorized to sell LSI Chemical