David Rogers, Author at Engine Builder Magazine
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Making New Equipment Pay For Itself In 90 Days

Purchasing shop equipment is no small decision. After all, new equipment carries a hefty price tag and no guarantee of a return on your investment. In the best-case scenario, the new equipment pays for itself, increases trust and loyalty with your customers, improves efficiency, and leaves you with no regret. But, the opposite is always a possibility.

Seasonal Marketing – Plan Now for Fall’s Slowdown

Summer is the shop owner’s best friend. People have their cars out and racing season is in full swing. Car count is high and things are looking good. But there’s a hammer waiting to drop. The end of summer means the fall slowdown. Here’s what you can do to fight it.

Defining Your Brand Strategy and Telling Your Shop’s Story

Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending? These things are all part of your shop’s brand. You can either choose to look, sound and act like everyone else, or build your own brand, tell your own story and set yourself apart.

Valuable Perks To Keep Your Shop ‘Top Of Mind’

There’s no easy button you can hit to get your best current customers into the shop more often. But with the right tool, it’s possible to bring those great customers back to your shop more frequently. I’m talking about TOMA, or Top of Mind Awareness.