Joe Dysart, Author at Engine Builder Magazine
Can E-Mail Marketing Deliver for Rebuilders?

While brazen e-mail "spammers" have been rightfully relegated to the status of Web pariahs, a number of automotive rebuilders and their suppliers have quietly discovered a powerful fact about the medium. When leveraged artfully, an ethical e-mail marketing strategy can be an effective and productive sales leads generator. Indeed, while the promise of the Web