Profitable Performance:
Last year I wrote the first in a series of articles looking for Profits in Performance (see May 2008 Engine Builder, page 59). I discussed a series of plans to combat “walk-in parts,” and offered suggestions to train your customers to trust your expertise in engine building and component matching to achieve the best engine
Five Plans To Turn A Profit From Sales of Performance Parts
It seems that lately everyone wants to build high performance engines and sell high performance parts. But it has not always been that way. In the 1950s and ’60s, high performance engine builders were racers first and to feed their need for speed they built their own high performance parts. Many started small businesses producing