Todd Westerlund, Author at Engine Builder Magazine
Converting Digital Natives Into Loyal Customers

You may have noticed that your customers are starting to get younger. That’s because millennials — the generation born between 1980 and 2000 — have entered their prime spending years. These younger buyers will be spending that money on all sorts of things, including engine and performance needs, and you’ll need to understand how this new crop of consumers operates to capture their business.

Brand Building Efforts Solidify and Boost Customer Loyalty

If you think you’re too busy running your shop to focus on branding, you might want to think again. Thanks to longer service intervals and better-built cars, your customers don’t have to visit you as often as they did in the past. Having an established brand could certainly help you fend off the increased competition and build loyalty.