May, 2000 Archives - Engine Builder Magazine
Net Worth Marketing Machine Shop Services In The New Millennium

In an age of dot-coms, sound-byte advertising and consumer attention spans getting shorter, companies from the largest to the smallest have had to adjust their marketing strategies to keep pace. Production engine remanufacturers (PERs) and machine shops/custom engine rebuilders (CERs) are no exception. Today

Can E-Mail Marketing Deliver for Rebuilders?

While brazen e-mail "spammers" have been rightfully relegated to the status of Web pariahs, a number of automotive rebuilders and their suppliers have quietly discovered a powerful fact about the medium. When leveraged artfully, an ethical e-mail marketing strategy can be an effective and productive sales leads generator. Indeed, while the promise of the Web