Jon Shakill Named PRI Marketing Manager
Jon Shakill has joined Performance Racing Industry (PRI) as the company’s new marketing manager, where he will oversee strategic promotional and communications efforts for the PRI Trade Show as well as its supporting publication and media channels.
Mitsubishi Materials and Roush Yates Engines Extend Partnership
Roush Yates Engines announced a multi-year partnership extension agreement with Mitsubishi Materials U.S.A. Mitsubishi Materials will continue to be the official CNC tooling supplier of Roush Yates Engines and Roush Yates Manufacturing Solutions.
Cloyes to Feature New Brand and Products at AAPEX 2019
New products. New website. And a new logo. These company enhancements will be on display in the modernized Cloyes tradeshow booth during the Automotive Aftermarket Products Expo (AAPEX), November 5 – 7, 2019 at the Sands Expo in Las Vegas.
PRI Expands its Education Program for 2019
More than two dozen free seminars will provide attendees with invaluable insights and strategies for success in today’s competitive marketplace.
Cloyes Unveils New Global Branding Strategy and Website
After hearing from its customers and gaining important market intelligence, Cloyes Gear and Products, Inc., has unveiled a new global branding strategy and logo, as well as a new website.
Dayco Announces Leader for US Aftermarket Sales & Marketing
Dayco has announced the appointment of Mike McTeer as vice president of sales and marketing for the US aftermarket. In this role, Mike will be accountable for all aspects of Dayco sales and marketing strategy within the United States.
Cometic Gasket and Roush Yates Engines Extend Partnership
Cometic Gasket is the exclusive engine gasket of the Ford FR9 EFI Monster Energy NASCAR Cup Series and Ford FR9 Carb NASCAR Xfinity Series engines that power cars at 73 events during the 2019 NASCAR season.
Roush Yates Engines and RKL eSolutions Renew Partnership
Roush Yates Engines has announced it reached a multi-year technology partnership extension agreement with RKL eSolutions to provide business management software solutions.
Failure to Understand and Protect Your Brand’s Value Can Kill Business
CNC machining and 3D printing technologies have opened entire new worlds for parts manufacturers and engine builders alike. Modern machinery can seemingly make whatever part you can dream of with amazing specificity and repeatability. Sadly, others can and will use these same technologies to reverse engineer and copy your parts. The availability of these technologies
Setting Up a Facebook Business Page
Enough convincing you that this is a good idea. If you haven’t grasped the value of Facebook by now, it’s truly your loss. For those who want to see what a Facebook page can do for your shop, or learn better tips on how to grab the attention of potential customers, keep reading.
New Normal of Business Requires New Ideas
No matter how great you are at building engines, you may not be nearly so confident in your ability to build your business.
Race Winning Brands Names Bob Bruegging VP of Product Management
Race Winning Brands (RWB), a portfolio company of Kinderhook Industries, LLC, has called upon automotive industry veteran Robert “Bob” Bruegging to serve as the organization’s vice president, product management.
Race Winning Brands Adds Ross Berlanga as Director of Advertising
Race Winning Brands, a manufacturer of high-performance parts for the automotive and powersports aftermarkets, has enlisted longtime industry executive Ross Berlanga to lead its promotional efforts and has named him the director of advertising.
Dayco Names Angela Golden USA Head of Marketing
Dayco Products, LLC has announced the appointment of Angela Golden as the new head of marketing. Golden will lead all automotive and industrial aftermarket marketing efforts in the United States.
Motovicity Welcomes New Vice President of Sales and Marketing
Motovicity Distribution welcomes industry racing and performance expert Rob Weir as its new vice president of sales & marketing. Weir spent the last 12 years at Subaru of America.
Grand Prize Winners in Champion’s ‘Search for a Champion’ Contest Announced
Mason Ludwig, a 15-year-old rising star in Late Model class racing, and Jon Corral, a radio producer and hot rod restoration enthusiast, are the grand prize winners in the 2018 “Search for a Champion” sponsorship contest from Federal-Mogul Motorparts’ Champion brand.
Fel-Pro Brand Gaskets Celebrates 100 Years
The 100th anniversary celebration will span an extensive schedule of customer-focused activities culminating in an industry and community open house on July 21, 2018, at the Fel-Pro engineering, manufacturing and distribution complex in Skokie, Illinois.
Motovicity Appoints New Head of Marketing
With over a decade in marketing, a majority of that being in the automotive and agency realms, Curtis Schabath specializes in digital strategy, experiential promotions and content creation. He is Motovicity’s new marketing manager.
Understanding What Dynos Can Do For Your Business
An engine dyno can be a valuable tool in many corners of a modern engine facility. As an investigative tool, it can help you find new solutions to old challenges. As a testing tool, it can help prove your hypotheses. As a creativity tool it can help push you in new directions. And as a sales tool it can help differentiate you in the eyes of customers.
Buying Behavior – Who Buys What and How
With more vehicles on the road, more engine configurations under hoods and more parts on the shelves, the process of getting engine parts from manufacturer to end user has never been more complicated.
