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Mahle Announces its 2019 ‘Drive with the Original’ Technician Promotion

Mahle’s launch of the 2019 MAHLE “Drive with the Original” Technician Promotion – featuring a one-of-a-kind 426 cubic-inch Hemi Dodge Challenger giveaway as grand prize – was announced at the Daytona 500. The car will be built by Petty’s Garage and awarded at AAPEX in Las Vegas.

Challenge Accepted

What keeps you awake at night? Or rather, what is it that wakes you from a sound sleep, reminding you that you did something, didn’t do something or have to do something RIGHT NOW?! Can you ever go back to sleep again once that happens? I met an industry friend at the SEMA show in

Martin Koschik Wins Petty’s Garage Resto-Mod Camaro in Mahle’s ‘Drive with the Original’ Promotion

Martin Koschik of Highland, NY, a technician at J and J Automotive in Rhinebeck, NY, was the Grand Prize winner of the MAHLE “Drive With the Original” promotion. The Grand Prize of a resto-mod Petty’s Garage 1968 Camaro RS was awarded.

MAHLE Aftermarket Announces Finalists for ‘Drive With the Original’ Promotion

The four finalists for the MAHLE “Drive With the Original” Technician Promotion have been selected from nearly 70,000 entries received. These four finalists will travel to the 2018 Automotive Aftermarket Product Expo (AAPEX) in Las Vegas where one of them will win the Grand Prize custom-built Petty’s Garage 1968 Camaro Resto-mod.

Building Relationships Key to Building Business

How much time do you pay attention to what you’re building? Oh, I know you are attentive to the most incremental of details about your engines. You measure things to four or more decimal points. You polish metal to a degree that glass is embarrassed to be seen next to it. You understand that what

Building Relationships Key to Building Business

Answer honestly – do you REALLY spend enough time making sure that you’re getting something out of your business other than a paycheck? Not in a new-age, warm-and-fuzzy “love your job and you’ll never work a day in your lfe” way, but in a way that satisfies your inner definition of success.

Petty’s Garage Brings Classic Camaro Back to Life

Petty’s Garage Breathes New Life Back Into a Classic Camaro Typically, a 50th birthday party is an occasion to remind the celebrant that his better days are behind him, he’ll never catch up to the younger crowd, that he is, in fact, now over the hill. Luckily for one 50 year old, the attention is

Crystal Balls and Beer Glasses

Between SEMA and AAPEX in Las Vegas in November to the Performance Racing Industry Trade Show in Indianapolis in December, the end of each year often gives us a chance to take a breath from the stress of the year’s engine building activities and start planning ahead.

Maxiforce Discusses Diesel Engine Parts

In this video shot at the AAPEX 2017 show, you’ll hear Paul Kelly from Maxiforce – the internal diesel engine specialists – discuss the company’s applications for small-bore Japanese diesel engines. They cover Yanmar, Shibaura, Mitsubishi, Caterpillar, and Perkins. At the show, the company also announced its launch of an engine overhaul kit for the

MAHLE Unveils MAHLE Performance Engine Parts; Reveals Plans for the 2018 Drive with the Original Contest at PRI

Building on decades of performance history, MAHLE Aftermarket Inc. unveiled at the 2017 Performance Racing Industry Show a new branding and marketing initiative with the introduction of MAHLE Performance engine parts.

‘Better Way’ Campaign Aims to Improve Dana Customer Service

During a press conference at the 2017 AAPEX Show in Las Vegas, Dana Corp. introduced a new campaign designed to provide a better customer experience for customers using the Victor Reinz and Spicer brands in the aftermarket.

Petty’s Garage Builds a Super Coyote to Make the MAHLE Mustang Howl

The MAHLE Mustang, the grand prize for the MAHLE Aftermarket “Drive With the Original” Promotion, is completed and ready for one lucky technician to win on October 31, at the 2017 Automotive Aftermarket Product Expo (AAPEX) in Las Vegas. The initial step in the modification of the 2017 Mustang at Petty’s Garage in Randleman, NC,

Permatex Wins Award for Fast Orange Grease X Mechanic’s Laundry Detergent

Permatex has received the Best Merchandising/Advertising Award for its recently launched Fast Orange Grease X Mechanic’s Laundry Detergent. The award was presented by the Import Vehicle Community as part of its 2016 Import Products and Marketing Awards at AAPEX.

Marx Group Receives 2016 Automotive Communications Award for SERVICE-EDU

Marx Group was a winner in the 2016 Automotive Communications Awards announced last week during the 2016 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. The agency earned the award in the business-to-business category for best “Logo Design/Usage” for its work on the SERVICE-EDU logo.

Dana Becomes Exclusive Distributor of Victor Reinz Gaskets

Announced at the Automotive Aftermarket Products Expo 2016 (AAPEX), Dana Incorporated has once again become the exclusive distributor of its Victor Reinz gasket portfolio in North America.

MAHLE Aftermarket Inc. Launches MAHLE Original Gasket Brand

MAHLE Aftermarket Inc. officially launched the MAHLE Original gasket brand with an event held at the MAHLE booth at AAPEX 2016. The MAHLE Original gasket line includes nearly 9,000 part numbers, covering 900,000 applications, with over 1,200 exclusive part numbers.

MERA Announces Manufactured Again Certification Program

A certification program that aims to help buyers purchase remanufactured products with like-new quality and warranty coverage was announced on Tuesday, November 1 by MERA, a leading remanufacturing association.

MAHLE Aftermarket Inc. Announces ‘Drive with the Original’ Technician Promotion

MAHLE Aftermarket Inc. has announced the “Drive with the Original” promotion with a grand prize of a custom-built, twin-turbocharged, MAHLE Ford Mustang from Petty’s Garage to celebrate the launch of the MAHLE Original gasket brand.

Timken Names Two To New Marketing Roles in Automotive Aftermarket

The Timken Company has announced that Mark Stangl and Ryan Shaffer have assumed new marketing roles to support its automotive aftermarket group.

King Engine Bearings Relocates to SEMA Show in 2016

King Engine Bearings moves from AAPEX to the SEMA in Las Vegas, November 1-4. King’s new bearing designs and materials will be positioned front and center in its booth at SEMA. Additionally, King will display bearings featuring new coating technology that provides more than just surface protection.