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Coke Zero Sugar 400 Takes Center Stage for NASCAR Playoffs

As the NASCAR Cup Series gets ready for its regular-season finale in the summertime classic Coke Zero Sugar 400 at Daytona International Speedway on Saturday, Aug. 28 (7:00 p.m. ET), thoughts go back to the 1930s when racing really began in Daytona Beach, “The Birthplace of Speed.” For the second consecutive year, the historic Coke

Popular Engine Swaps

Engine swaps belong in a world of their own. After a little digging, you can find multitudes of ingenious swap ideas, whether it be small block to big block, diesel to gas, or many other combinations.

Honda engines have been a popular choice for engine swap enthusiasts since the early 90s due to their power and dependability.
Speedway Motors Launches Cover Car Contest

Speedway Motors has announced it will celebrate customers and their cars during Customer Appreciation Week, July 26-30, with giveaways and a contest to be on the cover of their Race, Street or Muscle catalog. “Customer Appreciation Week is our way of recognizing all of the hours, blood, sweat and tears our customers are putting into

Permatex and Dylan Hughes Chase the Motorcycle 200 mph Barrier and 2021 Formula Drift

Permatex has partnered with their Formula Drift team driver, Dylan Hughes, to take speed to the next level. In an exclusive online video series, Permatex will document Dylan’s journey as he challenges the 200-mph barrier at the 2021 Bonneville Motorcycle Speed Trials AMA Land Speed Grand Championship, set for August 28 – September 2, 2021.

Compressed Air Supercharged 540 Big Block Chevy Engine

Instead of just building a good, bulletproof motor and throwing compressed air on it, Danny Soliz wanted to build a motor that was designed specifically for compressed air. See why compressed air supercharging is so valuable for boost and component life, and how it impacts this 540 big block Chevy build.

Hot Shot’s Secret ATF+4, DEXRON III and MERCON V Automatic Transmission Fluids

Both formulas, Severe Duty Blue Diamond +4/D3/M5 and Adrenaline Pro Shift +4, are developed from combined 100% poly-a-olefin (PAO) Group IV and high-quality Group V synthetic oils.

60th Rolex 24 at Daytona Set for 2022

The historic 60th anniversary of the Rolex 24 at Daytona will be held on Jan. 29-30, 2022 at Daytona International Speedway to open the IMSA WeatherTech SportsCar Championship season. “We are excited to celebrate 60 years of memorable, iconic moments, and the continuation of a rich legacy with the 2022 Rolex 24 at Daytona,” said Daytona

Hooker BlackHeart Jeep Wrangler LS/LT Engine Swap Mounting Brackets

These engine mounting brackets are one part of a fully engineered swap system that provides maximum component clearances, ideal drivetrain geometry and clearance for swap headers and exhaust system.

Lakewood Bellhousings for Small Block Fords

Designed as a compact, lightweight option for transmission swaps, these bellhousings use a 157-tooth flywheel, 10.5-inch clutch and can use hydraulic or cable actuation.

MaXpeedingRods Introduces New Turbochargers

MaXpeedingRods is revamping its line of turbochargers and creating three new lines – Original, Street Performance and Sport Performance – to satisfy every enthusiast.

POLYMER COATINGS ARE A REAL TURNING POINT FOR PERFORMANCE ENGINE BEARINGS

Polymer coatings in the engine performance industry have become extremely popular in the past 5 years. The usage of polymer coatings has been widespread, not only in engine bearings, but also in pistons, cylinder heads, bolts, and other engine parts operating in heated and pressured environments. King Engine Bearings has been at the forefront of

Holley MSD Atomic 2 ECU

The Atomic 2 system from MSD features 4, 100-lb./hr. fuel injectors capable of supporting up to 650 hp naturally aspirated or 635 hp on forced induction applications.

MaXpeedingRods GT35 Universal Turbocharger

The GT35 turbo, which is a universal application turbo, is fit for any four or six-cylinder engine, as well as 3.0L-6.0L engines.

Champion Brands’ 2021 Racing Contingency Program

The Champion 2021 Racing Contingency Program is an all-encompassing marketing program designed to link Champion Motor Oils directly to regional and national racers in many sanctioned racing events in North America. Champion’s new 2021 expanded contingency program supports race teams from dirt track to pavement, gas to diesel, and circle track to drag racing with contingency cash pay-out

FRAM Adds to Air Filter Product Lines

All of these new SKUs are available for purchase as of Jan. 22, 2021, and grow FRAM’s overall coverage by 4.7 million vehicles.

MAHLE Motorsport 2021 Racing Components Application Guide

Fifteen new kits are being introduced this year and are currently available for purchase.

Carter Expands its Product Line

The 139 new SKUs are quality engineered for the automotive aftermarket to meet or exceed OE standards for performance and durability.

LS Engine Swap Tips

The LS was almost purposely designed for engine swapping. Today, a fledgling industry is built around LS swapping and aftermarket parts vendors ready to support them.

Carter Expands Line of Water Pumps

Carter’s full line of water pumps cover 95% of domestic and import vehicles.

Williams Racing Names Jost Capito as New CEO

Williams Racing has announced the appointment of Jost Capito, a more than 40-year veteran of the automotive and motorsports industry, as its new CEO. He will officially join the Formula 1 team on February 1. Reporting to Williams Chairman Matthew Savage, Capito will be responsible for the day-to-day running of the company.  “We are excited to