Wizards Products Hires Matthew Neitz as Marketing Manager
Amy Antonsen, President of Wizards Products, has announced Matthew Neitz will join the company’s executive team as marketing manager. Neitz brings with him nearly 10 years of sales/marketing experience within the automotive aftermarket.
Autologic Diagnostics and WORLDPAC Enter into Distribution Agreement
Autologic Diagnostics and WORLDPAC, Inc., have announced the two companies entered into a distribution agreement to bring the new Autologic Assist diagnostics support solution to WORLDPAC’S North American customers.
Auto Care Association Names Bill Hanvey New President and CEO
The Auto Care Association Board of Directors has appointed Bill Hanvey president and CEO to succeed Kathleen Schmatz, who is retiring at the end of the year after leading the association for 14 years. Hanvey will assume responsibilities on Dec. 1, 2015.
5 Surprising Strategies To Increase Business Productivity & Profitability
Maximizing both productivity and profitability in a business often takes out-of-the-box thinking. But, don’t stop there! It’s also wise to go a step further and think against the grain to look at issues and approaches through a different lens.
Motovicity Spins Off Importing Division and Creates New Company
Motovicity Distribution, a leader in the automotive performance aftermarket, has spun off a new company dedicated exclusively to importing and representing performance aftermarket brands in North America.
Seasonal Marketing – Plan Now for Fall’s Slowdown
Summer is the shop owner’s best friend. People have their cars out and racing season is in full swing. Car count is high and things are looking good. But there’s a hammer waiting to drop. The end of summer means the fall slowdown. Here’s what you can do to fight it.
Hastings Manufacturing Announces Dan Qualls as Vice President Business Development
Dan comes to Hastings with more than 20 years of multiple sales and marketing industry experience including 13 years previously at Hastings, where he managed and grew the Company in numerous areas.
Calico Coatings Hires New GM and CFO
Calico Coatings, a performance coatings applicator, has recently hired a new general manager and new chief financial officer. Russ Salerno is Calico’s new general manager. Ambrose Kalmbach is Calico’s new CFO.
Defining Your Brand Strategy and Telling Your Shop’s Story
Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending? These things are all part of your shop’s brand. You can either choose to look, sound and act like everyone else, or build your own brand, tell your own story and set yourself apart.
5 Surprising Strategies to Increase Business Productivity and Profitability
Maximizing both productivity and profitability in a business often takes out-of-the box thinking. But, don’t stop there! It’s also wise to go a step further and think “against the grain;” to look at issues and approaches through a different “lens” and from a different angle.
Is Business Coaching Right For Your Shop?
Whether you’re a new shop owner looking to increase your business, or an industry veteran hoping to build loyalty from your existing customer base, hiring a business coach to help you achieve your goals might be worth considering.
Think Your Business Won’t Change? Think Again
All great companies have one thing in common: They realize industries and consumers need change, so they follow their customers. Your business is no different. Over the decades, the engine building business has transformed as well. So how are you changing with it?
Kristen Phipps Joins Hastings Team as Director of Business Development
Kristen Phipps comes to Hastings with more than 20 years of sales and marketing experience including 16 years at Federal-Mogul, where she managed numerous functions ranging from operations, customer service, inside sales, brand marketing, global supply chain, and global marketing.
Turning Over Industrial Engine Business
Engine builders today are diversifying their businesses in order to maintain a healthy, steady stream of business and cash flow. One such area of opportunity lies within the industrial engine market. Industrial engines are a broad category that essentially covers any off road engine. Read how your shop can get in on the action.
Federated Auto Parts Distributors and National Pronto Association Announce Merger
National Pronto Association and Federated Auto Parts have announced a merger of efforts and resources in a number of key areas with a focus on being “best in class” in providing overall value and support within the auto care industry.
The Equipment and Tool Institute Names Greg Potter Executive Manager
The Equipment and Tool Institute has announced that its Board of Directors named Greg Potter as the organization’s next Executive Manager effective November 1, 2014. Potter has been actively involved in ETI since 1985, holding many positions within the organization including three terms on the Board of Directors, President of the ETI Board of Directors from 2004 – 2006, Technical Manager from 1994 -1997, Scan Tool Group Chairman from 2010 to present, as well as serving on various Committees including the Marketing and Program Committees.
Brand Building Efforts Solidify and Boost Customer Loyalty
If you think you’re too busy running your shop to focus on branding, you might want to think again. Thanks to longer service intervals and better-built cars, your customers don’t have to visit you as often as they did in the past. Having an established brand could certainly help you fend off the increased competition and build loyalty.
Community Involvement Helps Grow Your Business
Part of your advertising and marketing program needs to incorporate community involvement, whether it’s with local business groups, church functions, the local chamber of commerce or other local organizations. The community needs to know who you are and what you offer.
Web Tools: Improving Business Through the Internet and Social Media
For years, engine shops have used the Internet to try and increase business. But too often, a shop’s website wasn’t being used to it’s full potential. Today, engine professionals are using their website as a tool to increase profits by selling reman/rebuilt components from their shop online.
Top 5 Reasons Business Deals Fall Apart, And How To Prevent It
A business sale requires the full attention and cooperation of the seller. Take your vacation before putting the business on the market. Then be prepared to dig in, be available and be actively involved in the stages of the selling process. Once it’s sold, then it’s time for that trip of a lifetime. Your engine
