Brand Building Efforts Solidify and Boost Customer Loyalty
If you think you’re too busy running your shop to focus on branding, you might want to think again. Thanks to longer service intervals and better-built cars, your customers don’t have to visit you as often as they did in the past. Having an established brand could certainly help you fend off the increased competition and build loyalty.
Edelbrock Group Brands Now on MidwayPlus B2B Platform
The platform is convenient for checking prices, inventory, and freight costs before placing an order.
Holley Performance Brands Expands Sales, Appoints Chet Baker SVP of Sales
Baker is a proven leader who will help strengthen the company’s customer focus in key verticals.
Josh Steinmetz Named Hot Shot’s Secret Brand Manager
Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has announced the promotion of Josh Steinmetz to Hot Shot’s Secret Brand Manager. Since Steinmetz’s employment in 2019, he has quickly risen in assigned responsibilities working first as digital marketing manager before being promoted to e-commerce and digital marketing manager. In his capacity as brand manager for the
Tight Tolerances and Building Power
As you ascend Mt. Everest, you reach an area called the death zone. Once you climb high enough, the margin of error becomes perilously thin. That death zone also applies to engines. As the horsepower per cubic inch and rpm increase, the margin of error decreases.
Brand Loyalty – is it a Thing of the Past?
Well folks, it’s late September and summer has officially come to a close. If you’re like me, you’ll miss those warm weather days and longer hours of daylight, but it’s been a great few months of race events, car shows, seeing customers, visiting shops, and of course, creating tons of content. In fact, one of
VP Racing Fuels Names Kevin Temple Vice President, Branded Retail
VP Racing Fuels has announced Kevin Temple as its Vice President, Branded Retail. “The VP team prides itself in having star players leading every division,” said Alan Cerwick, VP’s President and CEO. “With over 35 years at Phillips 66, Kevin brings an incredible wealth of experience and knowledge in building, managing, operating, and merchandising for
Building a 6.0L LS Engine
What’s more legendary than the LS engine? With over 20 years in production, the LS has become the chosen V8 for many an engine builder. This article dives into what you’ll need consider when building a high-performance 6.0L LS engine.
D-A Lubricant Launches New Look for PennGrade and PennGrade1 Brands
The PennGrade passenger car motor oil lineup is now color coded to demonstrate the distinct levels of viscosities between the synthetic, full synthetic and premium full synthetic motor oils.
Building Air-Cooled VW Engines
VWs are essentially the hot rods of the air-cooled world and because of that, there are some big name manufacturers that have been around for many years producing good quality, high-performance VW engine parts – Scat Crankshafts, Engle Cams, CB Performance, AA Performance, Pauter Machine, and Gene Berg – to name a few
Race Winning Brands Hires Industry Veteran Vic Wood
Race Winning Brands (RWB), a manufacturer of high-performance engine components, has welcomed industry veteran Vic Wood as a regional tech support manager. Wood comes to Race Winning Brands with over 40 years of experience in the automotive aftermarket. A native of Australia, Vic came to the U.S. in 2000 and has established a decorated history
Coronavirus and the Engine Building Industry
We hope the industry as a whole is taking the necessary precautions to remain safe and healthy during these unprecedented times. While we are sure that is the case, many engine and machine shops have been deemed ‘essential’ and remain open. Here is how other engine-related companies have been handling the Coronavirus pandemic. Champion Brands
Race Winning Brands Hires Dick Boyer
Race Winning Brands has announced the hire of 20-year industry veteran, Dick Boyer. An expert in the field, Boyer is renowned for his superb technical product expertise and extensive manufacturing background.
How and Why Engine Builders Buy Engine Brands
The parts you put into your engines and keep on your shelves for resale are far more than just generic automotive components. You need them to be what you need, where you need, when you need. They’re not just plastic and metal inanimate objects – they’re your reputation. Maintaining that reputation for excellence means you
Building the World’s Fastest Indian
Burt Munro was born Herbert James Munro on March 25, 1899 in Edendale, New Zealand. From an early age Burt had a need for speed. It started with his father’s horses; he would ride each of them flat out, to see which one was the fastest. From horses, he graduated to motorcycles. His first motorcycle,
What Engine Builders Build When Not Building Engines
If I’ve said it once, I’ve said it a million times – engine building is as much an art as a science. Sure, an amazing sound system, radical suspension and custom wheels are a nice addition to any vehicle, but where is the first place anyone looks at a car on display? Under the hood.
Dart Machinery Acquired by Race Winning Brands; Keating Returns as President
Race Winning Brands, Inc. (RWB), a portfolio company of Kinderhook Industries, LLC has acquired Dart Machinery, LTD (Dart), a performance industry leader and manufacturer of high-performance engine blocks, cylinder heads, and intake manifolds. Dart’s founder, Richard Maskin, will continue to play a leading role within the organization as a partner and Chairman of Research &
Race Winning Brands Adds Ross Berlanga as Director of Advertising
Race Winning Brands, a manufacturer of high-performance parts for the automotive and powersports aftermarkets, has enlisted longtime industry executive Ross Berlanga to lead its promotional efforts and has named him the director of advertising.
Building Winning Engines for Street Outlaw Racers
Graham Jones Has FastTimes Motorworks in the Street Outlaws Spotlight It’s not often that engine builders get to shine in the spotlight of national or worldwide fame. That honor is typically (and maybe rightfully) bestowed upon the racecar drivers, as they are the ones who do what it takes out on the track to get
Building a Champion
We recently added three new members to the Engine Builders of the Year Hall of Fame during a reception prior to the 2017 Performance Racing Industry Trade Show in Indianapolis.
