You searched for Brand Building - Page 2 of 29 - Engine Builder Magazine
Building the Road to Great Technicians

The challenge of finding qualified technicians is well documented in the automotive industry and that challenge is expected to become even greater as vehicle technology continues to proliferate.

Defining Your Brand Strategy and Telling Your Shop’s Story

Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending? These things are all part of your shop’s brand. You can either choose to look, sound and act like everyone else, or build your own brand, tell your own story and set yourself apart.

The Ford ‘FE’ – Rebuilding An American Iron Icon

Ford produced the FE series engines for almost 20 years and in this time period, this series of engine gained quite a following. After researching the FE, I was intrigued about its internal workings. I had always heard about and seen some of the more popular FE engines such as the 390, 427 and 428 but never had a chance to dive into one – until now.

King Bearings to Introduce New Master Catalog and Updated Branding at AAPEX 2014

King Engine Bearings will be introducing its 2015/16 master catalog and new branding and marketing materials at the 2014 AAPEX show in Las Vegas. Its new catalog features more than 200 new applications for replacement and racing and expanded technical information on King’s advanced materials and geometric innovations.

Building Performance Cummins Engines

The clouds of black smoke along with the whistling of the turbo bring out a new wave of spectators. It’s all about the rumble and feel from the massive foot pounds of torque, not the horsepower. Who would have ever thought that a diesel engine would gain respect in the world of performance? Now, it’s

Rebuilding Liberty: Engine Notes on Jeep’s 2.4L I4 Engine

In 2002, the Jeep Liberty was the first Jeep to use the two new Chrysler-developed Power-Tech engines – the 2.4L straight-4, (which was eliminated in 2006), and the 210 hp 3.7L V6. The 2.4L I4 PowerTech is a Neon engine variant based on the Chrysler engine that was designed originally for the Dodge and Plymouth

Rebuilding Liberty: Timing Belt Service on Jeep Liberty Engines

The 2.4 L I4 PowerTech is a Neon engine variant based on the Chrysler engine that was designed originally for the Dodge and Plymouth Neon compact car. The naturally aspirated 2.4L 4-cylinder PowerTech engine provided 150 hp (110 kW) and 165 lb.-ft. (224 Nm). In 2002, the Jeep Liberty was the first Jeep to use the two

Strategies For Success in Building a World-Class Shop

We are in an era whereas with each passing day technology is making pricing more accessible

Building A Top Class 565 Engine

What does it take to put a top-notch Sportsman drag racing engine in the winner’s bracket? Obviously, parts selection, assembly expertise and a talented driver are key. Over the years, Engine Builder has been an advocate of mastering the first two – the last one is always a gamble. But in some cases for that

Career Building: Developing Engine Building Experiences in School Starts with Instructors

For some older technicians and mechanics, servicing vehicles and tearing down engines was something learned on the job. For others, automotive skills were developed through an automotive program at a high school or technical college. According to an employment forecast from the Bureau of Labor Statistics (BLS), between 2010 and 2020, the nation’s workforce will

Building Ford Strokers Engines: Make Most of a Windsor Block

  Nijssen, the Apple Valley, CA-based engine builder, operates strokerengine.com and builds domestic V8 engines for the U.S. and international (primarily Australian) enthusiast markets. He says he doesn’t try to push his desire onto the customer. “I don’t sell you what I like, but rather you and I figure out what you really need for power

Engine Repower Council Rebranded as Engine Rebuilders Council

The Engine Repower Council,a segment of the Automotive Aftermarket Industry Association (AAIA), has officially changed its name to the Engine Rebuilders Council (ERC). This new name reflects the more commonly recognized industry terminologyof “rebuilding” versus “repowering.” The ERC says this name change alsowill help consumers more easily find information online about the benefits of replacing

Rebuilding the Chevy 3.4L/3.5L Engine

(Download the illustrated pdf here) We’re going to take a look at two of these engines, including both versions of the latest 3.4L that was used in the Chevy Equinox (and Pontiac Torrent) and the original 3.5L that was installed in several ’04-’07 Chevy cars and crossovers. And, we’ll give you an overview of what

Must Have Tools For Engine Building Glory

While engine builders still need a fair share of box end wrenches and screwdrivers, we have assumed you didn’t make it this far without these necessities. Instead, we will focus on the specialty tools and equipment you need to get the job done and out the door to your customer. We talked to tool suppliers

Rebuilding the Chevy 3.4L/3.5L Engine

(Download the illustrated pdf here) We’re going to take a look at two of these engines, including both versions of the latest 3.4L that was used in the Chevy Equinox (and Pontiac Torrent) and the original 3.5L that was installed in several ’04-’07 Chevy cars and crossovers. And, we’ll give you an overview of what

2010 Stroker Engine Guide: Building a Late Model Hemi Stroker

What is the purpose of stroking a motor? The answer is simple: toobtain more cubic inches. And in today’s economic times, it’s alwaysbest to achieve “more” with less – as in less money. The key word tomany stroker enthusiasts today is “budget”. However, the word “budget” has a way of being interpreteddifferently by different people.

Rebuilding The 6.6L Duramax Diesel

It was really no surprise, since GM had single-handedly alienated the American buying public against the diesel engine beginning back in the late ’70s and early ’80s with the 5.7L V8 and 4.3L V6 diesel engines that were, let’s just say, “less than stellar.” While there’s no point now in rehashing mistakes of the past,

Building a Late Model Hemi Stroker

What is the purpose of stroking a motor? The answer is simple: to obtain more cubic inches. And in today’s economic times, it’s always best to achieve “more” with less – as in less money. The key word to many stroker enthusiasts today is “budget”. However, the word “budget” has a way of being interpreted

Final Wrap: A New Year And Some Brand Spankin’ New Technology

Happy New Year! As you undoubtedly realize, this is the time of year when magazine editors typically write their columns on one of three subjects: How bad the last year was and assurances that THIS year will be better. How great last year was but expressing concern that the bottom will drop out soon. Or,

Heavy Duty Diesel Rebuilding Opportunities

It’s certainly no secret that the engine rebuilding industry has been hurt by better quality, longer-lasting automobile engines. The same thing – but taken to an even greater extreme – can be said about the heavy duty diesel engine market. “The quality of today’s engines – both automotive and diesel – is so much better