Employer Hot Topics For Summer
The warmer weather and longer days can only mean one thing – summer is upon us! With the summer season comes a few things in particular that companies need to consider. Here are a few hot topics: Company Picnic Liability and Planning – A company summer picnic with food, games and entertainment can be a great
Working ‘On’ Your Business, Not Just ‘In’ It
Before I dig into an article about how to work on your business instead of in it, I’d like to share a story with you. Once upon a time, my accountant had to prepare 102 W2s in a single year for my shop. We had so much turnover, dealt with so much chaos and were
It Only Takes A Moment To Destroy Your Reputation
You’ve worked hard to earn your business’ good name and the reputation you’ve built in your community. Word of mouth is one of your greatest referral sources. Whether you’ve been in business for months, years or decades, your reputation hangs in the balance. One scathing online review and your sterling reputation could be tarnished at
How ‘Being Social’ Can Get More Traffic to Your Engine Shop Site
One question I get a lot when I talk to business owners about social media is “Will Facebook get me on the first page of Google?” My answer is always the same: yes and no. Let me explain why. First of all, I want to make clear that SEO/SEM (search engine optimization/search engine marketing) is
SEMA Announces 2014 Webinar Series
SEMA will kick off its 2014 webinar series Thursday, Jan. 9, with popular SEMA Show speaker and noted author Christine Corelli (www.christinespeaks.com), who will deliver “Twenty Ideas in 20 Minutes — Driving Business Growth and Fueling High Performance: How to Create a Sales-Service Excellence Culture.” Getting customers is one thing. Between the challenges of escalating
Are You Penny-Pinching Yourself Out of Business?
Five Expenses You Should Never, Ever Skimp On If you’re a small business owner, it’s probably a vast understatement to say that you don’t have money to burn. But according to Sean C. Castrina, there are some areas in which it doesn’t pay to cut costs. Here, he outlines five areas in which you should never be
Motorist and Performance Interaction Has Moved Online. Have You?
The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone. By Uwe Kleinschmidt, CEO, AutoVitals The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone. If that doesn’t surprise you,
Family Affair: The Challenges Of ‘Family’ In A Family-Owned Business
The phrase “Family Owned and Operated” creates a warm flow of positive emotions when you talk about your company to your customers, especially your female customers. But having family as a part of your business creates a whole new dynamic of which most people are unaware. Navigating the family in a family-run business can
Using Customer Feedback to Improve Your Business
As a business owner, feedback is generally accepted as a way to make improvements to your shop or services, and is even a helpful method to short-term and long-term business decisions. For most shop owners, customer feedback is often immediate, allowing you to act upon it quickly. Feedback. We all seem to get it —
Protect Your Business with the Right Insurance
Having the right kind of insurance is critical to your business and multiple insurance policies should be in place before you even open • Commercial Business Insurance: Commercial Property Insurance policies are either all-inclusive or risk specific and protect your office and its contents from damage caused by natural disasters, fires, or vandalism. your doors for
Don’t Overlook The Easy Dollars To Add To Your Bottom Line
As I began to review the profit and loss statements from last month, I was reminded of something I learned long ago. Financial data, although very useful, is just a snapshot of the past or history. I’ve seen so many shop owners over the years have the right tools for the job, and they attend
Customers Will Remember Your Name With These Business Card Tips
With a great business card, people will remember your name and you company. BSchool.com recently had a great post on 50 Killer Business Cards That Put Yours to Shame. The post has lots of examples of great business cards. It’s a must-read for anyone with a boring business card. Here are some business card design
