Mazak’s New MPower Customer Support Program
With the launch of its new MPower customer support program, Mazak customers gain fast and accurate replacement parts ordering and service scheduling along with direct, real-time access to Mazak for a multitude of support benefits. Those include technical service through the company’s Remote Assist Services and on-demand training with its Learning Management System in addition
Change Your Social Status
If you haven’t noticed one of our newer article series in the past 18 months called Engine of the Week, first off, where have you been living? Kidding, of course, but in all seriousness, Engine of the Week has been a popular article series for us where we tell a little bit of YOUR story
Old Car Engines Never Die
I have not worked on everyday, common engines for years. Everyone who comes into my shop is a hobby-level special car enthusiast. I build all types of performance American brand engines. A huge part of my business has become building and rebuilding engines for classic cars, which it turns out, there is an adequate market for
Growing Your Perfect Customer
The most powerful advertising tool you have is existing customers talking about your business to others. When THEY tell YOUR story, it can be a powerful motivational tool. Of course, most of the time these days, it is the phone call, email or text that can initiate the opportunity to get prospects to your lobby
Your Customer Did WHAT?!
A few weeks ago, I got into a conversation via social media with sprint car engine builder Steven Hogue. He was in Akron, IN and I was in Akron, OH, but thanks to Facebook, it was like we were sitting across from each other at our favorite local watering hole doing some bench racing. Despite what
Right to Assemble – Assembly, The First Amendment to the Constitution
The right of the people peaceably to assemble, and to petition the government for a redress of grievances. It is often forgotten that the First Amendment to the Constitution of the United States gives the American people, including persons in the automotive industry, the rights to peaceful assembly and to petition the government for redress
Customer Appreciation
In the March issue of Engine Builder, I shared some stories about crazy customer experiences from sprint car engine builder Steven Hogue. We all had a good laugh recalling the birdseed, the shop rag ingestion and sealing an engine a bit too well with duct tape. Then, unsure of whether you would be interested in
Not Selling Short – MAR Automotive offers a full package to keep customers satisfied
Jeff Myers was asked to ride his bicycle down the street to meet up with his dad one summer day while he was home after high school graduation. His dad worked next door to an automotive shop owned then, and now, by a man named Tony. Tony ended up giving Jeff a summer job that
RELATIONSHIPS – Saving them without a therapist
How’s your relationship? I hope things are good at home, but I was thinking about at the workplace. Merriam-Webster defines relationship as: “The way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other.” Have you ever stopped to think about your relationships with your customers? How
Connecting With Your Customers: Firing Up Facebook for the Engine Shop
Facebook is great for exposure – it will help you grow a stronger relationship with your current customers and it will help you to reach your best prospects: your customers’ friends. However, you can’t think that by just setting up a page, people will find you, like you and buy from you. You need to put
