Old Car Engines Never Die
I have not worked on everyday, common engines for years. Everyone who comes into my shop is a hobby-level special car enthusiast. I build all types of performance American brand engines. A huge part of my business has become building and rebuilding engines for classic cars, which it turns out, there is an adequate market for
Growing Your Perfect Customer
The most powerful advertising tool you have is existing customers talking about your business to others. When THEY tell YOUR story, it can be a powerful motivational tool. Of course, most of the time these days, it is the phone call, email or text that can initiate the opportunity to get prospects to your lobby
Shaking the Rust Off – Preventing and Getting Rid of Rust on Engine Parts
It’s said that water and oil don’t mix. Turns out moisture, air and metal don’t get along real well either. There are many things that can damage engine parts, causing them not to function correctly or be as dependable as they could be, and one of those variables not necessarily top of mind is rust.
The Buick V8 Chainsaw
Competition is almost a given anytime there is two people or businesses employed doing the same job. The banter begins about who can do their job better and faster. In Washington state the lumber trade was no different. On off days, contests were held between lumberjacks to determine who could fall a tree the fastest
Engine Balancing – Explain the Benefits to Sell the Balance
Over the years I’ve seen many articles on engine balancing and it seems that most of them get pretty technical and complicated. It is always nice to understand the depth of what you are trying to accomplish, but we cannot lose focus of the ultimate goal – which is to give the customer the best-balanced
The Right Way to Measure Customer Satisfaction in Your Shop
Far too many shop owners don’t measure customer satisfaction in their shops. It’s not that they’re not interested in the results, it’s just that they’re not exactly sure how to do it. Unfortunately, the price they pay for not measuring their customer satisfaction is often staggering.
Converting Digital Natives Into Loyal Customers
You may have noticed that your customers are starting to get younger. That’s because millennials — the generation born between 1980 and 2000 — have entered their prime spending years. These younger buyers will be spending that money on all sorts of things, including engine and performance needs, and you’ll need to understand how this new crop of consumers operates to capture their business.
